Game Changing Qualities

By Meghan Florkowski | August 27, 2020
It is impossible to pick just one word when describing our community of women small business owners in the midst of a pandemic. When I think of these women business owners, ferocity comes to mind. The word brings back thoughts…

5 Tips for Thriving Beyond the Crisis

By Erika Davis | June 29, 2020
Recently the WISE Women’s Business Center asked me to facilitate several focus groups to assist them in developing training courses to help women business owners through the COVID crisis. So many successful, smart and gracious women gave up their time…

Back to Normal – A Small Business Owners Perspective

By Caeresa Richardson | June 7, 2020
Governor Cuomo recently announced the phased reopening of New York State and business owners are responding swiftly. You all have heard the news and it has probably come with a mixed bag of emotions. You may be excited, nervous, anxious,…

5 Tips for Female Entrepreneurs

By wise | April 16, 2018
Aliza Seeber, Managing Partner at Spark.Orange, has helped multiple startups get off the ground–including her own business in 2013. Here are five tips from her experience as a female entrepreneur. Really take advantage of the resources that are available to…

Courageous Conversations

By wise | April 12, 2018
Courageous Conversations: The Challenges for Women   We need courage in many different kinds of conversations. Typical examples include handling conflict, confronting a co-worker, expressing an unpopular idea on a team, asking for a favor, saying no to a request…

5 Vital Signs You’re Financially Fit – Recommended Read from Northwestern Mutual

By wise | April 12, 2018
Everyone knows it’s important to see a doctor once a year to check vital signs like your blood pressure and heart rate. But what about your financial health? Keeping tabs on your “money vitals” can give you insight into whether…

One WISE Woman’s Practical Networking Tips:

By wise | December 1, 2017
Networking. A single word powerful enough to send many running for the corner of a room! It can evoke feelings of awkwardness and distress. It often conjures images of polyester suits with pockets full of business cards, self-stick nametags, wilted…

Seeds of Resilience: The Strength and Leadership of Sheryl Sandberg

By wise | July 13, 2016
Though Sheryl Sandberg, COO of Facebook and author of Lean In, faced unexpected tragedy when her husband passed away unexpectedly, she worked through the pain and loss and recently gave a speech during commencement University of California, Berkeley. The topic…

Mindfulness, Books and Caffeine: Create a New Recipe for Success!

By wise | April 20, 2016
Want to become smarter? Geoffrey James of Inc. magazine has been researching neuroscience and discovering easy techniques that can improve brain performance. These techniques are not only proven by scientific research, but they cost no money, and require very little…

And the Gold Medal Goes to… (Traits of High-performing Teams)

By wise | April 13, 2016
What makes a truly successful team? The individuals or the collective excellence? The mix of personalities? Does it all depend on the team leader? Hubspot Agency Post editor Jami Oetting compiles the top traits of great teams as originally posted…

Unlikely Places to Find Inspiration

By wise | April 6, 2016
Have a project coming up that requires you to be at your creative best? Find yourself lacking focus or maybe even experiencing “writer’s block”? Never fear… inspiration is near! Inspiration is an abstract emotion that not only motivates you but…

STOP… In the Name of Stress

By wise | March 30, 2016
Big event coming up? Did you just get a lead on that client you know will grow the business? Feeling excited, but a little bit nervous too? It’s understandable. We’re most nervous when we have something big coming up and…

Baby, Come Back: How to (Successfully) Get Return Customers

By wise | March 23, 2016
Business success is driven by your ability to gain and retain repeat customers. These repeat customers spend more, spend often and love your brand. They will stay loyal, talk about your business to friends and keep coming back for more.…

10 Ways to Motivate Yourself

By wise | March 16, 2016
Motivation is an ebb and flow. We all have days of high energy which make us feel like we can take on the whole world—then again, we other days when even getting out of bed feels like a huge task.…

Fewer Decisions, Happier Life!

By wise | March 9, 2016
It is a proven fact that the more decisions you make, the more stressed and tired your brain becomes. You may not even think you’re making a lot of decisions daily, but it starts when you wake up and have…

Finding a Great Mentor

By wise | March 2, 2016
A successful professional life can be demanding; especially when you’re a woman juggling a career, children and a family. Most often, successful women feel a sense of guilt when they prioritize their family over their profession or vice versa. The…

Movin’ On Up: Using Creative Principles to Guide Your Business Strategy

By wise | February 24, 2016
Out-of-the-box thinking can differentiate your business from your competition. This doesn’t mean that your brand has to produce the craziest and wildest ideas and content in the market. Rather, this process of thinking could be structured and planned by looking…

Thanks for the Memories: Introducing Yourself in an Unforgettable Way

By wise | February 17, 2016
As professionals, we meet so many people out and about in the business community. Some of us meet a new person each and every day. When asked to introduce yourself, how do you react? Do you you’re your personal elevator…

If You Could Turn Back Time… How to Maximize Your Workday

By wise | February 10, 2016
Have you noticed how time just flies by when you have a lot of work to do? When you really need more time, the entire day seems to have come and gone in an instant. And when you’re not as…

Motivation Station: Stay Energized (even when it’s cold and snowy outside!)

By wise | February 3, 2016
It’s winter—the sun is hardly out, it’s snowing across most of the East Coast and you probably just want to stay inside and snuggle under a blanket with a mug of hot chocolate. Guess what—you’re not the only one! Stacey…

Accomplish Your Big Goals

By wise | January 27, 2016
January is almost over and it is almost that time of the new year when most of us have probably already faltered on our resolutions—or are struggling to keep pace with the promise we made for the year. Whether in…

A New Year, A New You: How to be Innovative… Even After 100+ Years in Business

By wise | January 20, 2016
Innovation: it’s all about strategy—not spitballing, according to Ford Motor Co. CEO Mark Fields. In an article on Fortune.com, contributing editor Kirsten Korosec outlines the idea of innovation (without hurting profits) from a company that has been in business more…

A New Year, A New You: Simple Ways to Give Your Website a Stronger Presence

By wise | January 13, 2016
It’s time to start the new year on the right foot for your business. Have you been putting off your website updates or guilty of waiting around for customers to find you? Well, it’s time to put some simple steps…

A New Year, A New You: Elevate Your Confidence

By wise | January 6, 2016
It’s a new year—a time where people (and businesses) make resolutions and set goals. Rather than investigating the nature of resolutions (been there, done that), what if instead you tried elevating your personal or professional confidence? In an article on…

A One-word New Year’s Resolution

By wise | December 30, 2015
It’s that time of the year: we’re all looking at 2015 in retrospect celebrating successes and learning from mistakes. As we complete this process of self-analyzing, most of us would end up in making resolutions to live by in 2016…

Leadership Lessons from Abraham Lincoln

By wise | December 22, 2015
Abraham Lincoln is a timeless leader. In thinking about the future, it’s important to remember the past. Compiled by Bubba Page, founder of QuotaDeck and contributor to Inc. magazine, the following are five timeless leadership lessons to take away from…

Being Productive… Even When it Gets Dark at 4 p.m.

By wise | December 16, 2015
How do you stay awake, active, and productive when it looks and feels like 9 p.m. when it’s only 4 in the afternoon and all you want to do it sit on the couch and watch TV? Try implementing some…

Make Smart Decisions All Day Long

By wise | November 25, 2015
Every single day, individuals make at least 70 decisions, according to a study from Columbia University. From the simple decisions such as what to eat for dinner, to the more complicated and life-changing decisions like deciding whether or not to…

Simple Ways to Boost Your Confidence

By wise | November 18, 2015
Successful people exude confidence and often cite their confidence as the first step towards their success. It seems pretty obvious, doesn’t it? When you believe in yourself, your dreams and ideas, people automatically trust you more. When you have the…

Communication Secrets to Be a Better Leader

By wise | November 11, 2015
Great leaders are usually exceptional communicators. They are adept at connecting with every person in the audience, inspiring them to achieve more than they thought possible, and always seem to be able to deliver a powerful message. Dr. Travis Bradberry,…

Types of Lists You Need to Make Every Day Productive!

By wise | November 4, 2015
Keeping lists is a surprisingly simple way of keeping on target, getting things done and squeezing more out of every moment. Lists are also tricky in that they need to be done right and cramming everything into one giant list…

Are You Emotionally Intelligent?

By wise | October 28, 2015
What differentiates a good leader from a great one? What makes some people such a pleasure to work with? What makes some teams so successful than others? It’s not just IQ or industry knowledge that makes people great at their…

How You Spend Your Time Outside of Work Can Boost Success on the Job

By wise | October 21, 2015
The person you are outside of your job can potentially have a huge impact on the trajectory of your career. How you unwind can help you to perform better, rejuvenate your energy levels and help you build the career you’ve…

Building a Brand in Five Days (yet, it’s possible)

By wise | October 14, 2015
Branding is critical for every business; however big or small. Your brand is who you are, it is how the world sees you and recognizes you. It is this association and loyalty to you and your brand that will inspire…

Network Smarter (Not Harder)

By wise | October 7, 2015
Have you ever felt awkward at networking? Found yourself internally rehearsing conversations? Do you shy away from meet and greet events? Put those negative thoughts aside and read on to learn ways that you can ace the networking game. Bill…

Lessons You Learn at Stanford Business School

By wise | September 30, 2015
While business school is not for everyone, there are always lessons to be learned. A formal business education gives people an advantage in the global business scenario and teaches us to be adaptable in an economy where constant change is…

Incredible Success Goes Beyond Money & Power

By wise | September 23, 2015
Arianna Huffington, founder of The Huffington Post, defines incredible success as “To live the lives we truly want and deserve, and not just the lives we settle for, we need a Third Metric, a third measure of success that goes…

The Road to Success: Why Attitude Matters

By wise | September 16, 2015
A recent Stanford University research suggests that a person’s attitude is a better predictor of their success than their IQ. Psychologist Carol Dweck categorized people’s attitudes into two categories: the fixed mindset and the growth mindset. People with a fixed…

Boost Your Confidence at Work

By wise | September 2, 2015
Having confidence at work is a great way to boost your energy, inspire others and motivate yourself to reach maximum potential. Personal achievement and satisfaction are a big part of your work life, and having confidence to reach those goals…

Public Speaking: You, Too, Can Rock It!

By wise | August 26, 2015
Public speaking: it can energize and engage and motivate you… and it can also be daunting and stressful if you have a fear of it. According to the Chapman University Survey on American Fears, which examined American fears and anxieties…

Things to Know About Yourself Before Starting a Business

By wise | August 19, 2015
There is both good and bad news about becoming an entrepreneur—the good news is that you won’t have a manager to answer to (you’re the boss now!). The bad news? When you build a new team, people may be telling…

The Five Personality Types at Work

By wise | August 12, 2015
At work, we encounter many individuals from all different walks of life—which brings many different personality types together. Some individuals you may find easy to work with, sharing similar personality traits, while others may be a completely different personality type…

Following Your Dreams – Don’t Let Fear (or anything else) Stop You!

By wise | August 5, 2015
As a kid, we heard about ‘following your dreams’ and no profession was too far out of reach when asked ‘what do you want to be when you grow up’. To this day, we all have dreams and aspirations—whether personal…

Snapchat 101: The Basics of Marketing to Millennials

By wise | July 29, 2015
Don’t let the friendly, fiendish ghost icon on the yellow background be a fleeting thought in your mind. What started as a simple messaging service for photo- and video-messaging back and forth between friends has now turned into an advertising…

Social Media Interaction: The Best Times to Tweet for Clicks, Retweets & Engagement

By wise | July 15, 2015
Twitter is a powerful social media tool—extreme amounts of data and content refreshes constantly on our screens in a matter of seconds. But how can we analyze Twitter data to work best for our tweets? Jeff Haden, ghostwriter, speaker, LinkedIn…

The Best Skills in Life Are Free (but sometimes take time to acquire)

By wise | July 8, 2015
When it comes to work (and life) some skills are harder to learn—they take time, effort and dedication—but pay off in the long run. Rachel Gillett, a careers reporter at Business Insider and previous writer and editor for Fast Company’s Leadership section, narrows…

Get Focused at Work… and Get More Done!

By wise | July 1, 2015
Everyone works differently—some of us make lists on sticky notes. Some of us use calendar management systems to track meetings and personal appointments. Others use task management tools and apps to stay focused. And some people choose not to do…

Improve Your Management Style and Adapt to Change

By wise | June 24, 2015
In an ever-changing and evolving work landscape, it’s important to be flexible whether you’ve been in a management role for a decade or a month. Keep learning new skills and techniques, so that if change occurs or the future brings…

Bad Business Habits to Kick… Now!

By wise | June 17, 2015
Many people read articles about how to become successful, whether it’s about marketing your business, organizing your life, or how to network effectively. However, there are also some bad habits you may have picked up along the way, without realizing…

Life Hacks from a (Millennial) Entrepreneur

By wise | June 10, 2015
All of us are looking for ways to save time and find new ways to do tasks in life in a shorter amount of time, making more free time for ourselves! For an entrepreneur, this means that that you can…

Let Failure Lift You Up, Rather Than Tear You Down

By wise | June 3, 2015
When you fail at something, do you become jaded and stuck or do you evaluate what went wrong and use it as a learning experience? For entrepreneurs, failure is just a part of the cycle. However, how you deal with…

Entrepreneurs and Innovators Dream > Believe > Pursue at the WISE Symposium

By wise | April 2, 2015
Over 900 attendees and exhibitors and approximately 6.2 million reached through Twitter, the 2015 WISE Symposium was a huge success in its 13th year. On the morning of April 21, 2015 women entrepreneurs, students and other business professionals from all over…

Thought-Provoking Life “Lessons” (as identified in some of the most popular TED Talks)

By wise | March 11, 2015
As entrepreneurs, we look for constant motivation and inspiration. Sometimes it’s internally driven and sometimes externally. With questions about happiness, leadership, and challenges looming over your head, you may have a predetermined answer in mind to such thought-provoking questions. Others…

The Intrinsic Impact of Entrepreneurship

By wise | March 4, 2015
Entrepreneurship has never been an easy undertaking. It’s an ongoing process of efforts, risk and the trial (and, oftentimes, error) of methodologies. This process requires passion, persistence and patience more than anything else. As an entrepreneur trying to make an…

Four Important Aspects of Being a Successful Entrepreneur

By wise | February 25, 2015
Reading about successful entrepreneurs be it Steve Jobs or Walt Disney, there are a few concepts that stand out and are recurring in these entrepreneurs’ stories. Here are four essential aspects that every individual must understand in order to be…

How to Grow Your Business (Without Compromising on Values)

By wise | February 4, 2015
In addition to making revenues and increasing sales, many companies are creating value in the world—through social, economic or other means. You don’t have to sell your company’s soul to make sales. Oftentimes, entrepreneurs find themselves in situations for new…

Mobile Marketing: Quick Steps to Success

By wise | January 28, 2015
The “M” word. It sometimes seems that everywhere you go, people are talking about “going mobile.” Whether it’s for small, big or mid-sized businesses, the buzzword is mobile. Several research studies and analyses have predicted how companies are almost investing…

Don’t Stop Believing (in yourself)

By wise | January 21, 2015
It can be challenging to keep yourself motivated in tough times. With entrepreneurs, such times often prevail due to the nature of how start-ups and small businesses operate. From taking risks to getting it all done without working 20 hours…

Startup Tips from a Billionaire Entrepreneur

By wise | January 14, 2015
As entrepreneurs, we are always looking for words of wisdom from people who are successful and have overcome challenges and hardships to become so. We do this because we relate to the struggles and hardships that they’ve faced. Richard Branson,…

Strategic Marketing and PR (without spending a fortune)

By wise | January 7, 2015
It’s important to have a solid marketing and public relations (PR) strategy that builds a strong brand of the company and maintains the image you want to project to the public. But sometimes these efforts can be quite expensive if…

Effectively Organizing Yourself (four ways to become more productive)

By wise | December 31, 2014
As an entrepreneur, quite often you end up wondering where you’re failing and why you’re failing. Even the most meticulous of business owners who prepare extensive to-do lists are trying to fix certain things. So now the question becomes ‘where…

Entrepreneurial Myths (and how to overcome them)

By wise | December 24, 2014
Various studies have shown how you need to be charismatic and daring to be an entrepreneur. They have also shown how you need to look beyond the obvious and think out of the box. Some of us may be thinking…