Get strategic business advice from an expert business counselor, for free.
Our business counselors provide personal, 1:1 support to help women entrepreneurs achieve their business goals. Get input on your business plan, learn about accessing capital, strategize about selling on social, and more. Whether you're looking to grow an established company or just getting started, our team can help.
Counseling interest form
What to expect from business counseling
Our business counseling program is meant for entrepreneurs at most stages. Whether you're exploring the idea of small business ownership, have an idea and need help launching, or are established and looking to grow, we can help.
Meet Our Counselors
A life-long learner, Barb focuses on helping small business owners gain clarity and the steps to reach what is possible. A trusted leader with an MBA in Operations and Finance from Syracuse University, Barb brings to WISE more than 25 years of experience in various types of manufacturing in Upstate New York.
Corporate engineer turned entrepreneur, Caeresa is an adept and creative thinker. She is also warm and gracious. She is most known in the CNY community for her work as a board member of You Can’t Fail, Inc. as well as various other community organizations.
With a spirit for adventure, Lacey’s passion is to coach individuals through significant changes. You can bet Lacey’s energy and optimism will create an atmosphere of adventure to uncover the hidden potential and opportunities waiting. She has a knack for discovering the underlying barriers & creatively solving simple to complex problems.
Ready to get started?
If you're ready to sign up and get paired with a counselor, click the button below and fill out our counseling intake form.
Not sure? Take our intro course first.
If you're not ready for one-on-one business counseling, check out our introductory Building Blocks for Starting a Business. It's a great overview of entrepreneurship and will help you move your business idea forward.
"My counselor takes the jumble in my head and helps untangle the Christmas lights."
- A new WISE counseling client