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Our business counselors
are here for you

WISE business counselors provide personal, one-on-one support to help women entrepreneurs achieve their specific business goals. Whether you're looking to grow an established company or just getting started, our expert advisors can help.

Meet Our Counselors

Barb Stone

A life-long learner, Barb focuses on helping small business owners gain clarity and the steps to reach what is possible. A trusted leader with an MBA in Operations and Finance from Syracuse University, Barb brings to WISE more than 25 years of experience in various types of manufacturing in Upstate New York.

Caeresa Richardson

Corporate engineer turned entrepreneur, Caeresa is an adept and creative thinker. She is also warm and gracious. She is most known in the CNY community for her work as a board member of You Can’t Fail, Inc. as well as various other community organizations.

Lacey Roy-Ciciriello

With a spirit for adventure, Lacey’s passion is to coach individuals through significant changes. You can bet Lacey’s energy and optimism will create an atmosphere of adventure to uncover the hidden potential and opportunities waiting. She has a knack for discovering the underlying barriers & creatively solving simple to complex problems.

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Ready to get started?

To start the process, click the button below and fill out our counseling intake form. If you want to learn more, read the FAQ below or get in touch.

Frequently Asked Questions