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No-cost small business counseling

Our business counselors provide personal, one-on-one support to help women entrepreneurs achieve their specific business goals. Whether you're looking to grow an established company or just getting started, our team can help.

If you're ready to sign up, click the button below to complete the intake form, which takes about 5 minutes.

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"My counselor takes the jumble in my head and helps untangle the Christmas lights."

Counseling: who it's for and why it's great

Business counseling is helpful for people with established businesses or those close to launching a new venture.
  • Expert coaching from deeply knowledgeable women who've run highly successful businesses in various industries.
  • Tailored to your needs. Your counselor coaches you toward your specific business goals.
  • It's flexible. You can schedule sessions as you need to: once a month, every other week, or just once in a while.

Meet Our Counselors

Barb Stone

A life-long learner, Barb focuses on helping small business owners gain clarity and the steps to reach what is possible. A trusted leader with an MBA in Operations and Finance from Syracuse University, Barb brings to WISE more than 25 years of experience in various types of manufacturing in Upstate New York.

Caeresa Richardson

Corporate engineer turned entrepreneur, Caeresa is an adept and creative thinker. She is also warm and gracious. She is most known in the CNY community for her work as a board member of You Can’t Fail, Inc. as well as various other community organizations.

Lacey Roy-Ciciriello

With a spirit for adventure, Lacey’s passion is to coach individuals through significant changes. You can bet Lacey’s energy and optimism will create an atmosphere of adventure to uncover the hidden potential and opportunities waiting. She has a knack for discovering the underlying barriers & creatively solving simple to complex problems.

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Ready to get started?

If you're ready to sign up and get paired with a counselor, click the button below and fill out our counseling intake form.

Frequently Asked Questions

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Not ready for counseling?
Take our intro course first.

If you're not ready for one-on-one business counseling, check out our introductory Building Blocks for Starting a Business. It's a great overview of entrepreneurship and will help you move your business idea forward.