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Movin’ On Up: Using Creative Principles to Guide Your Business Strategy

Out-of-the-box thinking can differentiate your business from your competition. This doesn’t mean that your brand has to produce the craziest and wildest ideas and content in the market. Rather, this process of thinking could be structured and planned by looking…

Motivation Station: Stay Energized (even when it’s cold and snowy outside!)

It’s winter—the sun is hardly out, it’s snowing across most of the East Coast and you probably just want to stay inside and snuggle under a blanket with a mug of hot chocolate. Guess what—you’re not the only one! Stacey…

A New Year, A New You: How to be Innovative… Even After 100+ Years in Business

Innovation: it’s all about strategy—not spitballing, according to Ford Motor Co. CEO Mark Fields. In an article on Fortune.com, contributing editor Kirsten Korosec outlines the idea of innovation (without hurting profits) from a company that has been in business more…