Honoring 20 Years, Shaping Tomorrow for CNY Women Entrepreneurs For nearly two decades, WISE has empowered women entrepreneurs, fueling economic growth and innovation across Central New York. Join us in celebration as we recognize outstanding women entrepreneurs, unveil key insights…
Small Business Holiday Tips As the end-of-year holidays quickly approach, small business owners should consider taking a couple of extra steps to drive sales, increase brand awareness, and connect with their local communities. Here are some strategies and tips entrepreneurs…
​Get ready for an exciting opportunity to fuel your business dreams. The Small Business Summit is coming to Madison County on January 15, 2025 at SUNY Morrisville, and it’s all about helping you, whether you’re a rural small business owner,…
This 10-week, hands-on course is geared toward women entrepreneurs who have recently launched a new business or have a well-vetted business idea for which they need a business plan. Visit the website for more details.
Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, unique selling points, and building your support team.
Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, unique selling points, and building your support team.
Business success is driven by your ability to gain and retain repeat customers. These repeat customers spend more, spend often and love your brand. They will stay loyal, talk about your business to friends and keep coming back for more.…
Motivation is an ebb and flow. We all have days of high energy which make us feel like we can take on the whole world—then again, we other days when even getting out of bed feels like a huge task.…
It is a proven fact that the more decisions you make, the more stressed and tired your brain becomes. You may not even think you’re making a lot of decisions daily, but it starts when you wake up and have…
A successful professional life can be demanding; especially when you’re a woman juggling a career, children and a family. Most often, successful women feel a sense of guilt when they prioritize their family over their profession or vice versa. The…
Out-of-the-box thinking can differentiate your business from your competition. This doesn’t mean that your brand has to produce the craziest and wildest ideas and content in the market. Rather, this process of thinking could be structured and planned by looking…
As professionals, we meet so many people out and about in the business community. Some of us meet a new person each and every day. When asked to introduce yourself, how do you react? Do you you’re your personal elevator…
Have you noticed how time just flies by when you have a lot of work to do? When you really need more time, the entire day seems to have come and gone in an instant. And when you’re not as…
January is almost over and it is almost that time of the new year when most of us have probably already faltered on our resolutions—or are struggling to keep pace with the promise we made for the year. Whether in…
Innovation: it’s all about strategy—not spitballing, according to Ford Motor Co. CEO Mark Fields. In an article on Fortune.com, contributing editor Kirsten Korosec outlines the idea of innovation (without hurting profits) from a company that has been in business more…
It’s time to start the new year on the right foot for your business. Have you been putting off your website updates or guilty of waiting around for customers to find you? Well, it’s time to put some simple steps…
It’s a new year—a time where people (and businesses) make resolutions and set goals. Rather than investigating the nature of resolutions (been there, done that), what if instead you tried elevating your personal or professional confidence? In an article on…
It’s that time of the year: we’re all looking at 2015 in retrospect celebrating successes and learning from mistakes. As we complete this process of self-analyzing, most of us would end up in making resolutions to live by in 2016…
How do you stay awake, active, and productive when it looks and feels like 9 p.m. when it’s only 4 in the afternoon and all you want to do it sit on the couch and watch TV? Try implementing some…
Every single day, individuals make at least 70 decisions, according to a study from Columbia University. From the simple decisions such as what to eat for dinner, to the more complicated and life-changing decisions like deciding whether or not to…
