A Step by Step Guide to Launching Social Media Marketing for Your Small Business Getting started with social media marketing can be overwhelming for new business owners, but it is an essential part of building brand awareness, engaging with customers,…
Tag: marketing
Marketing…where do you start?
Marketing…where do you start? Have you recently started a business, and you’re not sure where to start with marketing? While always evolving, social media is a great tool for free marketing for small businesses. Here at WISE Women’s Business Center,…
Baby, Come Back: How to (Successfully) Get Return Customers
Business success is driven by your ability to gain and retain repeat customers. These repeat customers spend more, spend often and love your brand. They will stay loyal, talk about your business to friends and keep coming back for more.…
Movin’ On Up: Using Creative Principles to Guide Your Business Strategy
Out-of-the-box thinking can differentiate your business from your competition. This doesn’t mean that your brand has to produce the craziest and wildest ideas and content in the market. Rather, this process of thinking could be structured and planned by looking…
A New Year, A New You: Simple Ways to Give Your Website a Stronger Presence
It’s time to start the new year on the right foot for your business. Have you been putting off your website updates or guilty of waiting around for customers to find you? Well, it’s time to put some simple steps…
Building a Brand in Five Days (yet, it’s possible)
Branding is critical for every business; however big or small. Your brand is who you are, it is how the world sees you and recognizes you. It is this association and loyalty to you and your brand that will inspire…
Snapchat 101: The Basics of Marketing to Millennials
Don’t let the friendly, fiendish ghost icon on the yellow background be a fleeting thought in your mind. What started as a simple messaging service for photo- and video-messaging back and forth between friends has now turned into an advertising…
Mobile Marketing: Quick Steps to Success
The “M” word. It sometimes seems that everywhere you go, people are talking about “going mobile.” Whether it’s for small, big or mid-sized businesses, the buzzword is mobile. Several research studies and analyses have predicted how companies are almost investing…
Strategic Marketing and PR (without spending a fortune)
It’s important to have a solid marketing and public relations (PR) strategy that builds a strong brand of the company and maintains the image you want to project to the public. But sometimes these efforts can be quite expensive if…