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Movin’ On Up: Using Creative Principles to Guide Your Business Strategy

Out-of-the-box thinking can differentiate your business from your competition. This doesn’t mean that your brand has to produce the craziest and wildest ideas and content in the market. Rather, this process of thinking could be structured and planned by looking…

A New Year, A New You: How to be Innovative… Even After 100+ Years in Business

Innovation: it’s all about strategy—not spitballing, according to Ford Motor Co. CEO Mark Fields. In an article on Fortune.com, contributing editor Kirsten Korosec outlines the idea of innovation (without hurting profits) from a company that has been in business more…

Social Media Interaction: The Best Times to Tweet for Clicks, Retweets & Engagement

Twitter is a powerful social media tool—extreme amounts of data and content refreshes constantly on our screens in a matter of seconds. But how can we analyze Twitter data to work best for our tweets? Jeff Haden, ghostwriter, speaker, LinkedIn…