Learning and Accountability Peer Groups
Our Learning & Accountability Groups are discussion-based peer groups focused on a specific topic. Each group:
2023 Learning & Accountability Groups
WISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023 - SOLD OUT), creating great marketing content (March 2023), and leveraging video for your small business (April 2023)!
What is a Learning & Accountability Group? These groups are expert led and discussion-based peer groups focused on a specific topic.
Logistics & format
Groups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage - keep your cameras and mics on if you can.
The goal is to both learn new concepts and take action. To that end, we’re including an accountability component. See below for topics covered in each group.
Eligibility & how to register
To be eligible, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early!
The Winter/Spring 2023 Learning and Accountability Group Series is sponsored in part by the Women’s Fund of Central New York.
All groups are sold out for the season!
Contentology: Creating Scroll-stopping Copy for Your Business with Lena Fleming
Join marketing expert Lena Fleming to learn how to create scroll-stopping content that attracts and converts new customers by:
- Identifying the unique value of your product or service
- Learning to be transparent through storytelling
- Understanding how to write content that will capture your audience
Course Dates: Tuesday, Mar 21, 2023 - Tuesday, Apr 11, 2023; 7:30 - 8:30am via Zoom
Video Marketing Strategies for Small Businesses with Ana Gil
Description: Are you a small business owner looking to take your marketing efforts to the next level? Do you want to learn how to create and use video to engage and convert your customers? If so, this course is for you!
In this course, you'll learn from industry expert Ana Gil on how to create and use video to market your small business. You'll discover how to create videos that engage your audience, tell your brand's story, and promote your products or services. You'll also learn how to measure the success of your video marketing efforts and optimize your strategy. Learn:
• How to create a video for your small business
• How to make videos that engage your audience
• How to use video to market your small business
• Measuring the success of your video marketing
Course Dates: Monday, Apr 24, 2023 - Monday, May 15, 2023; 12 - 1pm via Zoom
Strategic Planning for Your Small Business with Barb Stone
Description: This four week session will teach you the basics of strategic planning WISE style - a focus on purpose driven planning with some of our favorite tools & templates. It’s a great fit if you are a current business owner who would like tools (and some accountability) to get past the pain points so you can start taking action.
Course Dates: Thursday, Feb 9, 2023 - Thursday, Mar 2, 2023; 8 - 9am via Zoom
What people are saying about the Learning & Accountability Groups
"I loved that we could learn more no matter where we were in the progress and get feedback from others"
~Branding Learning and Accountability Group participant
"My business needed the template for a brand identity kit along with support for creating it. Increasing my understanding of the components of that document was extremely helpful."
~Branding Learning and Accountability Group participant
"I had not considered a mission or vision statement prior to this session. Developing this definitely created a sense of direction and certainty with who my business is and what services I hope to provide and how."
~Branding Learning and Accountability Group participant
"I loved, loved the open conversation. It felt very safe and casual. I really like you as a facilitator, Kim. I never felt that any question or comment I had was not valued."
~Branding Learning and Accountability Group participant
Past Peer Groups
Eligibility & how to apply
This course is a good fit if you can say “yes” to all of the following: