Deep Dive: Getting Started with SEO for Small Business Owners Search Engine Optimization (SEO) is a crucial digital marketing strategy that helps small businesses increase their online visibility, drive organic traffic to their websites, and ultimately boost conversions and revenue.…
Author: Carolyn Tucker
A Step by Step Guide to Launching Social Media Marketing for Your Small Business
A Step by Step Guide to Launching Social Media Marketing for Your Small Business Getting started with social media marketing can be overwhelming for new business owners, but it is an essential part of building brand awareness, engaging with customers,…
The What, Why, and How of Limited Liability
As an entrepreneur, choosing the right organizational structure for your business could save you a ton of headaches in the future. Although the ease of starting and operating your business as a sole proprietor might seem inviting, trust us, a little extra work up-front is worth your time. We get it, with the millions of things you already have on your plate trying to get your awesome idea off the ground, taking a longer and harder route can just seem like another obstacle on your path.Â
WISE Pitch Competition Blog
WISE Retail Pitch Competition and Finalist Profiles A hint of the excitement that was to come Syracuse, NY: On Thursday, May 19th, 2022, The WISE Women’s Business Center hosted a Retail Pitch Competition for local businesses at La Casita Cultural…
2022 National Small Business Week Summit Highlights
2022 National Small Business Week Summit Highlights A Sampling of Sessions from the US Small Business Administration’s Virtual Summit Did you miss the National Small Business Week Summit earlier this month? We have put together a collection of some of…
Marketing…where do you start?
Marketing…where do you start? Have you recently started a business, and you’re not sure where to start with marketing? While always evolving, social media is a great tool for free marketing for small businesses. Here at WISE Women’s Business Center,…
In midst of heightened threats to cyber security, here is what you can do to protect yourself and your small business
In midst of heightened threats to cyber security, here is what you can do to protect yourself and your small business Situation at a Glance The war in Ukraine and Russian attack on its infrastructure, cyber and otherwise, signals increased…
Women’s History Month Spotlight: Marisol Hernandez
Women’s History Month Spotlight: Marisol Hernandez Introduction written by Carolyn Tucker In celebration of Women’s History Month, we are highlighting these inspiring local women entrepreneurs. Each business owner featured here has been selected by the WISE Women’s Business Center for…
Women’s History Month Spotlight: Emily Lee
Women’s History Month Spotlight: Emily Lee Introduction written by Carolyn Tucker In celebration of Women’s History Month, we are highlighting these inspiring local women entrepreneurs. Each business owner featured here has been selected by the WISE Women’s Business Center for…
Women’s History Month Spotlight: Melody Johnson
Women’s History Month Spotlight: Melody Johnson Introduction written by Carolyn Tucker In celebration of Women’s History Month, we are highlighting these inspiring local women entrepreneurs. Each business owner featured here has been selected by the WISE Women’s Business Center for…
WISE Client Spotlight: Seema Sureshkumar – Anjani Dance Academy
WISE Client Spotlight: Seema Sureshkumar – Anjani Dance Academy Seema Sureshkumar works at Syracuse University as a database administrator, and, on the side, runs a dance academy which is highly technical in its own way. Indian dance has a curriculum…
WISE Client Spotlight: Kerry Heckman – Knitty Gritty Yarns
WISE Client Spotlight: Kerry Heckman – Knitty Gritty Yarns Kerry Heckman, owner of Knitty Gritty Yarns, decided to leave her career in higher education to build something of her own. She spent a year researching, finding resources, and honing her business…
WISE Client Spotlight: Claire McKenney – Right Mind Syracuse
WISE Client Spotlight: Claire McKenney – Right Mind Syracuse Claire McKenney, an artist with a gift for connecting people through creative projects, decided to go it on her own after a few years working with PaintNite, based in Boston. “I…
WISE Client Spotlight: Eileen Baugh – Admin on Call
WISE Client Spotlight: Eileen Baugh – Admin on Call When she was living in Virginia, Eileen Baugh helped an entrepreneur friend organize her paperwork and create systems to stay on top of it. Eileen did such a good job that…
Client Spotlight: Kelly Davis, Wo-manly
WISE Client Spotlight: Kelly Davis, Wo-manly Kelly, founder and CEO of Wo-manly, started her company with one thing in mind: women deserve to thrive in male-dominated interests and career fields. They deserve a support system and network of fierce women…
Client Spotlight: Me’Shae Rolling – Executive Director of UMEA
WISE Client Spotlight: Me’Shae Rolling – Executive Director of UMEA When she relocated to CNY in 2007, Me’Shae Brooks-Rolling became the Director of Special Events & Public Relations at The Burton Blatt Institute and later the Director of Special Events…
Client Spotlight: Donna Glassberg – OrangeHousing.com
WISE Client Spotlight: Donna Glassberg – OrangeHousing.com Donna Glassberg founded OrangeHousing.com in 1997 as a way for area students to find housing, and her business is still going strong 23 years on. Part of what’s fueled her on-going success is her ability…