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Learning & Accountability Group: Video Marketing Strategies for Businesses

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Learning & Accountability Group: Video Marketing Strategies for Businesses

April 24, 2023 @ 12:00 pm - May 15, 2023 @ 1:00 pm

This four week session will teach you the basics of creating videos and using them for marketing for your small business

2023 Learning & Accountability Groups!

WISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023), creating great marketing content (March 2023), and leveraging video for your small business (April 2023)!

What is a Learning & Accountability Group? These groups are expert-led and discussion-based peer groups focused on a specific topic.

Logistics & format

Groups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert-led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can.

The goal is to both learn new concepts and take action. To that end, we include an accountability component. See below for topics covered in each group.

Eligibility & how to register

To be eligible, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early!

Video Marketing Strategies for Small Businesses with Ana Gil

Are you a small business owner looking to take your marketing efforts to the next level? Do you want to learn how to create and use video to engage and convert your customers? If so, this course is for you!

In this course, you’ll learn from industry expert Ana Gil on how to create and use video to market your small business. You’ll discover how to create videos that engage your audience, tell your brand’s story, and promote your products or services. You’ll also learn how to measure the success of your video marketing efforts and optimize your strategy.

• How to create a video for your small business

• How to make videos that engage your audience

• How to use video to market your small business

• Measuring the success of your video marketing

Course Dates: Monday, Apr 24, 2023 – Monday, May 15, 2023; 12 – 1pm via Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.


WISE Women’s Business Center
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