2022 National Small Business Week Summit Highlights A Sampling of Sessions from the US Small Business Administration’s Virtual Summit Did you miss the National Small Business Week Summit earlier this month? We have put together a collection of some of…
Category: branding
Deep Dive: Branding 101
Deep Dive: Branding 101 Hello, WISE people! This is the September issue of Deep Dive from WISE Women’s Business Center, where we go into the nitty gritty of a topic of interest to small business owners. The theme of this…
Building a Brand in Five Days (yet, it’s possible)
Branding is critical for every business; however big or small. Your brand is who you are, it is how the world sees you and recognizes you. It is this association and loyalty to you and your brand that will inspire…
Things to Know About Yourself Before Starting a Business
There is both good and bad news about becoming an entrepreneur—the good news is that you won’t have a manager to answer to (you’re the boss now!). The bad news? When you build a new team, people may be telling…
Snapchat 101: The Basics of Marketing to Millennials
Don’t let the friendly, fiendish ghost icon on the yellow background be a fleeting thought in your mind. What started as a simple messaging service for photo- and video-messaging back and forth between friends has now turned into an advertising…
Social Media Interaction: The Best Times to Tweet for Clicks, Retweets & Engagement
Twitter is a powerful social media tool—extreme amounts of data and content refreshes constantly on our screens in a matter of seconds. But how can we analyze Twitter data to work best for our tweets? Jeff Haden, ghostwriter, speaker, LinkedIn…
Entrepreneurs and Innovators Dream > Believe > Pursue at the WISE Symposium
Over 900 attendees and exhibitors and approximately 6.2 million reached through Twitter, the 2015 WISE Symposium was a huge success in its 13th year. On the morning of April 21, 2015 women entrepreneurs, students and other business professionals from all over…