Have you recently started a business, and you’re not sure where to start with marketing? While always evolving, social media is a great tool for free marketing for small businesses. Here at WISE Women’s Business Center, we see so many business owners navigating social media marketing. They may struggle with overcoming the technical learning, curve, designing graphics, developing branding for their business, and the time management required to market their businesses. 

We have compiled a list of free marketing tools and resources for small business owners like you! Check out our curated list, below!

Free Marketing Tools for Small Business Owners

1. Canva

Software to create graphics for free.

2. Canva Design School

Free courses to learn to use Canva, and marketing overall. This is a great place to start.

3. Meta BluePrint

Meta's (previously known as Facebook)  free online academy for its own tools. This covers Facebook and Instagram tools. 

4. Adobe Color Wheel

Color wheel for use with graphic design.

5. Hue Mint

Shows color combos across branding assets, including websites, social media, packaging and more. 

6. New York Public Library - Market Research page

Walk through on how to conduct market research.

7. Amazon Small Business Academy

Online classes and webinars that teach how to sell and market using Amazon.

8. Verizon Small Business Digital Ready

Online curriculum and tools for small businesses to succeed in today's digital world. Learning modules, expert coaching, peer networking and more.

9. The Noun Project

Free icons for use on websites, as well as vector graphics and stock photos. very contemporary.

10. Logo Variations Explained

Explains the purpose of logo variations for your brand.

11. Flat Icon

Vector icons and stickers for website and graphic design.

12. Unsplash

Free stock photos featuring a wide variety of subjects and diverse models.

13. Freepik

Library of free vector images, graphics, and stock photos.

14. SCORE Resource Library

Collection of blogs and videos from SBA Resource Partner, SCORE. These span all business topics, but there are so many on marketing.

(Check out these recorded webinars too)(Also online courses) 

WISE also has archived Power Hour sessions on marketing. You can check them out, HERE! 

 

Next Steps

If you have launched a business or are thinking about starting one, and you need support, a sounding board, a strategy partner, etc, reach out to WISE, wisecenter@syr.edu!