A Step by Step Guide to Launching Social Media Marketing for Your Small Business Getting started with social media marketing can be overwhelming for new business owners, but it is an essential part of building brand awareness, engaging with customers,…
Category: technology
Movin’ On Up: Using Creative Principles to Guide Your Business Strategy
Out-of-the-box thinking can differentiate your business from your competition. This doesn’t mean that your brand has to produce the craziest and wildest ideas and content in the market. Rather, this process of thinking could be structured and planned by looking…
A New Year, A New You: How to be Innovative… Even After 100+ Years in Business
Innovation: it’s all about strategy—not spitballing, according to Ford Motor Co. CEO Mark Fields. In an article on Fortune.com, contributing editor Kirsten Korosec outlines the idea of innovation (without hurting profits) from a company that has been in business more…
A New Year, A New You: Simple Ways to Give Your Website a Stronger Presence
It’s time to start the new year on the right foot for your business. Have you been putting off your website updates or guilty of waiting around for customers to find you? Well, it’s time to put some simple steps…
Building a Brand in Five Days (yet, it’s possible)
Branding is critical for every business; however big or small. Your brand is who you are, it is how the world sees you and recognizes you. It is this association and loyalty to you and your brand that will inspire…
Snapchat 101: The Basics of Marketing to Millennials
Don’t let the friendly, fiendish ghost icon on the yellow background be a fleeting thought in your mind. What started as a simple messaging service for photo- and video-messaging back and forth between friends has now turned into an advertising…
Social Media Interaction: The Best Times to Tweet for Clicks, Retweets & Engagement
Twitter is a powerful social media tool—extreme amounts of data and content refreshes constantly on our screens in a matter of seconds. But how can we analyze Twitter data to work best for our tweets? Jeff Haden, ghostwriter, speaker, LinkedIn…
Get Focused at Work… and Get More Done!
Everyone works differently—some of us make lists on sticky notes. Some of us use calendar management systems to track meetings and personal appointments. Others use task management tools and apps to stay focused. And some people choose not to do…
Strategic Marketing and PR (without spending a fortune)
It’s important to have a solid marketing and public relations (PR) strategy that builds a strong brand of the company and maintains the image you want to project to the public. But sometimes these efforts can be quite expensive if…