Power Hour: What to Know Before Starting a Podcast

When: Wed, March 12, 2025, 12:00 – 1:00 PM

Location: Zoom (and streamed live on Facebook).

Format
The session begins with a 30-minute discussion between WISE business advisor, Melody Johnson, and our expert, covering key questions we believe are most relevant to the audience, similar to a panel format. We then open the conversation for audience questions.

Topic

Podcasting has become a popular way for small business owners to share their voice, build trust, and connect with customers, but getting started can feel overwhelming. In this Power Hour conversation, one of our small business advisors will sit down with a local podcasting expert ana gil of ana gil Studios to talk through what it really takes to launch a podcast, without overcomplicating it or overspending.

This is an informal, practical discussion geared toward small business owners who are just starting to explore podcasting. We’ll talk about free and low-cost tools, simple formats, and how to decide if podcasting makes sense for your business!

What we’ll cover:

• What to consider before launching a podcast
• Basic equipment and tools to get started on a budget
• How to structure your podcast and plan content
• Free or low-cost tools for recording, editing, and publishing
• Ways podcasting can support your business goals

About the WISE Power Hour

The WISE Power Hour is a monthly virtual roundtable designed specifically for women entrepreneurs. Each session focuses on a unique, timely topic led by an expert in the field, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion, creating a supportive and engaging learning environment.

We understand the demanding schedules of entrepreneurs, so sessions are conveniently held during the lunch hour and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients.

Whether you’re looking to stay informed, find solutions, or connect with other women in business, the WISE Power Hour offers insights and inspiration in a format that works for you.

About our expert: ana gil, Branding and Creative Director, ana gil studios

ana gil is a natural storyteller who knows how to make video podcasting feel effortless. As a passionate creator in the Ecamm live community—the go-to video production software for Mac—she produces two live shows, helping fellow creators master video podcasting, presentations, and live streaming without the tech overwhelm.

When she’s not geeking out over cameras and content, she’s behind the lens at ana gil studios, capturing headshots that help entrepreneurs and businesses show up confidently and authentically.

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The Zoom link is emailed before the event by wisecenter@syr.edu.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements