Marketing for Women Entrepreneurs Series: Digital Marketing 101

Are you ready to transform your digital presence and reach your ideal customers? Join WISE Women’s Business Center and The Hub for Digital Marketing 101, part of the Marketing for Women Entrepreneurs Series, led by Maisha Walker, President of Message Medium and a seasoned marketing consultant with over 27 years of experience.

In today’s fast-paced digital world, having an effective online strategy is essential for any business. From customer reviews on Yelp to mastering social media, SEO, and email marketing, understanding the digital landscape is key to standing out and growing your business.

Key Event Details:

Webinar Session:

• Date & Time: Tuesday, November 19th, 12:00 – 1:00 PM

Optional Group Technical Support Session:

• Date & Time: Thursday, November 21st, 12:00 – 1:00 PM
• Select the ticket with this add-on during registration to attend

Note:

• Digital Marketing 101 is part of a three-part series.
• Each session in the series requires separate registration.

What you’ll gain from this session:

• Identify the most effective digital marketing channels for your business.
• Avoid wasting time on strategies that don’t align with your goals.
• Focus on revenue-generating activities rather than just increasing traffic.
• Discover the tools that best fit your unique business needs.
• Learn the differences between social media, SEO, Google Ads, content marketing, email marketing, and influencer campaigns—and when to use them.
• Understand the importance of Google Analytics and how to harness it effectively.
• See how your website plays a critical role in your overall digital marketing strategy.

Don’t miss out on this opportunity to learn actionable strategies and expert insights to elevate your digital marketing efforts and drive real results for your business.

When registering for the Digital Marketing 101 webinar, you will also have the option to register for an additional, hands-on, group support session on Thursday, November 21st at 12 pm. Seats for the technical sessions are EXTREMELY LIMITED. To attend the technical support session, you must select the ticket option with the support add-on. Once the support session is full, there will not be additional seats or dates added.

Marketing for Women Entrepreneurs Full Series Lineup:

Digital Marketing 101

1. Webinar on November 19th at 12 pm
2. Optional Add-on technical support session on November 21st at12 pm

Building a Website that Sells

1. Webinar on December 3rd at 12 pm
2. Optional Add-on technical support session on December 5th at 2:30 pm

Leverage Email Marketing Strategy & Software

1. Webinar on December 10th at 11 am
2. Optional Add-on technical support session on December 12th at 2:30 pm

________________________________________________________________________________

About the instructor: Maisha Walker

Maisha Walker is the President of multiple-award-winning digital marketing agency Message Medium where she helps brands acquire new customers and achieve aggressive growth. She has been in the industry for more than 27 years predating both Google and Facebook. She has a featured online column with Inc. Magazine and has also been featured by Forbes, Business Week, the American Marketing Association, Guy Kawasaki, Bnet, Entrepreneur, Black Enterprise, Fox News, and NBC news among others and has toured the country personally conducting more than 700 events on social media, search engine optimization, search & social advertising, email marketing and Web site design. She received her B.A. from Princeton University, and began her love affair with coding at the early age of 9.

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

This event is made possible by the CNY Community Foundation.