Get strategic business advice from an expert business counselor, for free.
Our business counselors provide personal, 1:1 support to help entrepreneurs achieve their business goals. Get input on your business plan, learn about accessing capital, strategize about selling on social, and more. Whether you're looking to grow an established company or just getting started, our team can help.
Interested in receiving no-cost business counseling?
What to expect from business counseling
Our business counseling program is meant for entrepreneurs at most stages. Whether you're exploring the idea of small business ownership, have an idea and need help launching, or are established and looking to grow, we can help.
Meet Our Counselors
Barb Stone
A life-long learner, Barb focuses on helping small business owners gain clarity and the steps to reach what is possible. A trusted leader with an MBA in Operations and Finance from Syracuse University, Barb brings to WISE more than 25 years of experience in various types of manufacturing in Upstate New York.
Kelly Wypych
Kelly is a perceptive strategist recognized for her ability to mitigate risk and innovate. She is keen on helping business owners at every level prioritize tasks and efforts needed to run a successful business. Kelly brings to the team over 30 years of achievements leading diverse teams in manufacturing and technology.
Marisol Hernandez
Marisol is a community-oriented team player. She is enthusiastic and passionate about helping others achieve their dreams. Marisol has been the Editor-in-Chief of CNY Latino since 2005. She is an expert at navigating complex systems, identifying needs, and coaching people to overcome hurdles. Marisol brings bilingual fluency in Spanish and English and knowledge of numerous business industries to the team.
"My counselor takes the jumble in my head and helps untangle the Christmas lights."
- A new WISE counseling client