Get strategic business advice from an expert business counselor, for free.
No matter where you are in your business journey — exploring an idea, launching a new venture, or growing an existing business — we’re here to help.
Our business counselors offer personal, 1:1 support tailored to your goals. Get feedback on your business plan, prepare your financial projections, explore funding options, and more. Whether you're just starting out or ready to take your business to the next level, our team is ready to support you.
Interested in receiving no-cost business counseling?
Step 1. Start with a quick information form.
This helps us learn a little about you and your business needs.
Step 2. Complete a short intake form.
This step helps us keep our services free and match you with the right resources. It only takes a few minutes.
Step 3. Review our Handbook
It's a quick read and will help prepare you for your first meeting with a WISE business counselor.
Step 4. Get matched with a counselor.
Within 3–5 business days, we’ll connect you with your small business counselor for 1:1, personalized support.
Meet Our Counselors
Our team of expert small business counselors is here to support you — at no cost. We offer personal, tailored guidance because every business journey is unique. Whether you’re just getting started or ready to grow, we’ll help you navigate next steps, from business planning to funding and beyond.
We’re here to meet you where you are and move forward together.
Barb Stone
A life-long learner, Barb focuses on helping small business owners gain clarity and the steps to reach what is possible. A trusted leader with an MBA in Operations and Finance from Syracuse University, Barb brings to WISE more than 25 years of experience in various types of manufacturing in Upstate New York.
Kelly Wypych
Kelly is a perceptive strategist recognized for her ability to mitigate risk and innovate. She is keen on helping business owners at every level prioritize tasks and efforts needed to run a successful business. Kelly brings to the team over 30 years of achievements leading diverse teams in manufacturing and technology.
Marisol Hernandez
Marisol is a community-oriented team player. She is enthusiastic and passionate about helping others achieve their dreams. Marisol has been the Editor-in-Chief of CNY Latino since 2005. She is an expert at navigating complex systems, identifying needs, and coaching people to overcome hurdles. Marisol brings bilingual fluency in Spanish and English and knowledge of numerous business industries to the team.