Donna Glassberg founded OrangeHousing.com in 1997 as a way for area students to find housing, and her business is still going strong 23 years on. Part of what's fueled her on-going success is her ability to tap local resources, including WISE WBC, and her commitment to self-development.

From the EXITO! Program, Donna learned how to overcome her aversion to sales by reframing it as communicating with potential customers about how she can meet their needs. Other recent virtual sessions have taught her how to leverage social media to promote her business. One-on-one meetings with Barb, one of WISE's three business counselors, have helped Donna become confident in asking for what she needs and requesting help. "As a solopreneur, I feel like I have to do everything myself. As I zig and zag around new challenges, it's helpful to have someone to listen and give me guidance about how I’m moving forward."

Beyond training programs and counseling, though, what Donna values most from WISE is the connection to other local women business owners. "It's not just networking -- it's a family of women with common interests. We look out for each other, make suggestions. It makes me feel like I’m not alone. WISE has been extremely beneficial to me while I continue to run my business during Covid."