Social media is currently the most powerful platform for any business owner to communicate with their clients, suppliers and investors. Every entity involved in your value chain has interest in how the business is performing. Using social media (especially Twitter) allows a business to further connect to its target market in an informal manner. The following are a few topics that a business owner can post/tweet about to create a stronger connection with its audience.
Linking promotional content
The majority of your clients, fans and followers are probably not tracking your company website every single day. However, posting links of company/product updates or promotional offers on your Twitter account or Facebook page, it can help to divert your traffic to your website. Specifically, Twitter can help you generate brand awareness as there will be an immediate update on the profiles of your followers.
Posting personal stories/experience
Posting news about significant events of your life also helps to keep your followers connected. Adding a personal touch can help to build a positive impact and develop trust to relationships with your clients, suppliers and investors. Sharing your achievements and lessons learned throughout the week can also attract followers and create buzz.
Since it’s all about adding the “personal touch” to your social media, you may also want to share pictures of attractive or unusual things that you come across (a new gadget, an inspirational saying, etc). Sharing your interest visually can help you to connect to your target audience personally, especially if they share similar interests.
Some people are more comfortable with interacting in an informal manner, rather than going through a professional channel of communication. Using Twitter, business owners can answer questions or solve queries. You may even want to host a ‘chat’ to engage your followers into a dialogue and encourage idea-sharing and knowledge transfer.
Tweet of the week
Business owners on Twitter can plan to feature a “tweet of the week” by using a separate hash tag. This content can feature your future business plans or your words of wisdom. This strategy can help you to attract more followers.
Let us know what types of content you find the most helpful in engaging followers and starting a conversation using various tactics and social media platforms.
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Thanks for reading, and until next time… stay WISE!