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Retail Intensive for Women Entrepreneurs

UPDATE: We are no longer accepting applications. This course is full. Please don't hesitate to reach out if you have any questions.

Email: wisecenter@syr.edu

Phone: (315) 443-8634

Retail Intensive for Women Entrepreneurs

Jan. 13, 20, 27, and Feb. 3 @ 5:30pm

A no cost course for women entrepreneurs who have a product-based retail idea or current retail business they would like to take to the next level. Over the course of four hands-on sessions:

Explain your retail brand and target customer

Learn how to create a visual merchandising layout 

Apply branding concepts to a digital retail strategy

Connect with successful women retailers

Gain eligibility to enter an exclusive retail pitch competition with award dollars of up to $3,500 to market your venture

COURSE UPDATE: This course is full as of 1/6/2022.

The program will run on January 13, 20, 27 and Feb. 3 from 5:30 - 7:30pm. Sessions are available in-person and via Zoom. Applicants will be accepted on a rolling basis and are expected to attend all four sessions. Enter your email address below to be notified when we open applications.

Because we are all equal
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Hybrid environment

Meet in-person or via Zoom. Schedule 1:1s with one of our small business counselors for additional support.

Wise Women Business together build entrepreneurship

Community of women entrepreneurs

Join a cohort of 15-20 other women entrepreneurs serious about leveling up their retail venture.

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Expert facilitation

Learn from and connect with successful women in the retail industry to accelerate your growth.

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What you'll learn

Syllabus

Session 1: Branding & Customer Persona Development

Session 2: Visual Merchandising

Session 3: Digital Retail Strategy

Session 4: Women in Retail Expert Panel

Spring 2022: Participants are eligible for participation in a retail pitch competition. The winner will receive up to $3,500 in award dollars towards marketing for their retail business.

Wise Women Business together build entrepreneurship

Who it's for

This course is a good fit if you can say “yes” to all of the following:

I have a well-vetted product-based retail business idea, or a recently-launched product-based retail business

I’m serious about my retail business and would like to be a part of a community of like-minded women entrepreneurs

I have at least 3 hours of time per week to dedicate to the program

I can commit to attending all sessions and follow-on homework each week

Wise Women Business Professional Center entrepreneurship counselors careesa richardson

Caeresa, Course Facilitator
Owner, Ecodessa

"This course will cover the retail business essentials I wish I knew before opening Ecodessa, my Downtown Syracuse sustainable fashion boutique."