Another Entrepreneurship Project of the  Whitman School of Management at Syracuse University

How Important are Consumers?

In a value chain, consumers play a very important role in driving the sales of a business. They are the ones that directly or indirectly affect the profit margin of the company. Any business should carefully understand the needs of the customer whether it is a latent or a basic need. In this post, we’ll discuss some tips to help a business understand their target audience better without spending millions of dollars in market research. Customer feedback can lead you create strategies for Customer Satisfaction and ultimately, drive your sales. The following is a list of apps that can help you gather customer data and feedback.


It allows your potential customer to give their opinion, feedback and vote for your product. UserVoice integrates easy-to-use feedback, help desk, and knowledge base management tools in one platform that empowers users to speak and companies to understand.


It provides a platform to for the business owners to ask specific questions to the customers. Examples “Rate our new design on a scale of 1 to 10, and solicit feedback in customizable categories such as, ideas, bug reports or general comments.”


SuggestionBox doesn’t bother with bug reports or customer service; it’s focused on soliciting ideas and suggestions from your customers. Like Get Satisfaction, your customers can make a SuggestionBox page for your company without your permission, so one may already exist.


Kampyle is a feedback widget that, like Feedbackify, allows business owners to ask pointed questions. Unlike Feedbackify, Kampyle offers utilities to converse with customers from within the app via a built-in response system, as well as an automatic system that sends customers relevant responses based on the type of feedback they leave.


It allows business owners to gather customer feedback by utilizing tools such as the company website, social media sites like Facebook, Twitter and your emails. The app has the ability to gather comprehensive data. It can customize the question either by providing multiple choices or an open response. Information is also gathered about the customers that are leaving feedback (such as their browser, operating system, time on site, referring page, etc.) and once feedback is collected it is algorithmically analyzed and sorted.


The IdeaScale cocoa widget allows you to collect feedback with just one line of code, allowing you to seamlessly listen to your customers without interrupting the user experience. Your app users can view the list of currently submitted feedback and quickly vote or comment on their favorites. The best items bubble up to the top.

To learn more about these apps and how to streamline your business productivity, visit the following resources:

Thanks for reading, and until next time… stay WISE!


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