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X-WR-CALDESC:Events for WISE Women's Business Center
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DTSTART;TZID=Africa/Abidjan:20260205T110000
DTEND;TZID=Africa/Abidjan:20260205T123000
DTSTAMP:20260514T085952
CREATED:20251209T162614Z
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UID:17167-1770289200-1770294600@wisecenter.org
SUMMARY:Digital Marketing 101 with Maisha Walker
DESCRIPTION:Join us for an introduction to digital marketing for small businesses with Maisha Walker from Message Medium\n\n\nThu\, Feb 5\, 2026\, 11:00 AM – 12:30 PM\n \nJoin us for an introduction to digital marketing for small businesses with Maisha Walker from Message Medium. \nLocation: Zoom \n \nAre you clueless about SEO? Does content marketing and social media seem overwhelming? With 4.5 billion internet users out there\, it’s clear that reaching people online makes sense because that’s where people are. But how to do it is what keeps many small business owners scratching their heads. \nIn this session\, you will learn digital marketing basics including what SEO is and how it works\, how to select the channels that make sense for your business\, and the essential tools that you need to reach your audience online. We’ll discuss how to measure the effectiveness of your digital marketing so that you stay on track toward your sales goals. In this fast moving digital first world\, don’t let your business get left behind. Sign up now! \n\n\nZoom Access Instructions\n \nYour Eventbrite confirmation email will include a link to the Zoom registration form. After you enter your name and email on that form\, Zoom will automatically send you another email with the link to join the session. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\n\nAbout Maisha Walker\n \nMaisha Walker is the Founder and President of Message Medium\, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic\, visible\, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate\, Columbia University\, Unilever\, WJ Detusch (the owner of Yellow Tail wines)\, NBA player Kyle Lowry\, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine\, and a 1994 graduate of Princeton University.
URL:https://wisecenter.org/event/digital-marketing-101-with-maisha-walker/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/12/17167_image.png
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DTSTART;TZID=Africa/Abidjan:20260212T120000
DTEND;TZID=Africa/Abidjan:20260212T153000
DTSTAMP:20260514T085952
CREATED:20260107T192756Z
LAST-MODIFIED:20260107T192756Z
UID:17193-1770897600-1770910200@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thu\, Feb 12\, 2026\, 12:00 – 1:30 PM \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-73/
LOCATION:Online Event
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BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260217T120000
DTEND;TZID=Africa/Abidjan:20260217T130000
DTSTAMP:20260514T085952
CREATED:20260107T192640Z
LAST-MODIFIED:20260107T192640Z
UID:17191-1771329600-1771333200@wisecenter.org
SUMMARY:WISE WBC Orientation
DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, Feb 17\, 2026\, 12:00 PM \nVia Zoom \n \nWISE is one of over 150 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nYou will receive an email from Eventbrite confirming registration after you have done so. The Zoom link for the event will be emailed 2 hours before the start of the event.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-wbc-orientation-21/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/06/16881_image.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260223T120000
DTEND;TZID=Africa/Abidjan:20260223T130000
DTSTAMP:20260514T085952
CREATED:20260130T210507Z
LAST-MODIFIED:20260130T210507Z
UID:17222-1771848000-1771851600@wisecenter.org
SUMMARY:Power Hour: Help Wanted (and Kept!): The Real Talk on Hiring and Retention
DESCRIPTION:Struggling to find and keep good employees? Join us for a conversation about practical recruiting and retention strategies!\n\n\nWhen: Mon\, Feb 23\, 2026\, 12:00 PM \nLocation: Zoom (and streamed live on Facebook). \n \nFormat\nAn informal\, interview-style conversation with one of our WISE Small Business Counselors\, where small business owners hear directly from experts on topics relevant to their current challenges and interests. \n \nTopic\nStruggling to find qualified candidates? Finding it even harder to keep good employees once you hire them? You’re not alone. This is one of the most common challenges we’re hearing from small business owners across Central New York. \nJoin WISE Business Counselor Barb Stone for a conversation with Lisa Martin-Garlic\, Founder of M&L Recruiting and Director of Operations at Rover.com. We’ll address the questions that keep you up at night: \n\nWhere do you find qualified candidates in today’s tight labor market?\nHow can small businesses compete with larger employers on compensation and benefits?\nWhat actually makes employees stay versus leave?\nHow do you build a workplace culture that attracts talent on a limited budget?\nWhat are practical\, cost-effective retention strategies that work?\n\nThis is a conversation\, not a presentation. We’ll tackle real challenges with practical insights you can apply in your business. \n\n\nAbout the WISE Power Hour\nThe WISE Power Hour is a monthly virtual roundtable designed specifically for entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of entrepreneurs\, so sessions are conveniently held during the lunch hour\, and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other people in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\n___________________________________________________________________ \nThe Zoom link is emailed before the event by wisecenter@syr.edu.\n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\nAbout Lisa Martin-Garlic:\nLisa has over 15 years of experience in talent acquisition and operations. As Founder of M&L Recruiting and Director of Operations at Rover.com (following the acquisition of GoodPup\, where she served as Co-Founder and COO)\, Lisa has built and scaled teams across startup and established companies. Her expertise in full-cycle recruiting\, retention strategies\, and building strong workplace cultures makes her an ideal resource for small business owners navigating today’s hiring challenges.
URL:https://wisecenter.org/event/power-hour-help-wanted-and-kept-the-real-talk-on-hiring-and-retention/
LOCATION:Online Event
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