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SUMMARY:Marketing for Women Entrepreneurs Series: Building a Website that Sells
DESCRIPTION:Virtual series dedicated to empowering women entrepreneurs in Madison County and Central New York with marketing skills for their businesses\n\n\nWe live in an age where online shopping is booming\, and having a website that effectively represents your brand is more essential than ever. Is your site prepared to convert visitors into loyal customers? \nJoin Maisha Walker\, a digital marketing expert and founder of Message Medium\, for an in-depth webinar where you’ll discover how to turn your website into a powerful sales tool. Maisha’s insights are perfect for entrepreneurs who want to make their websites clear\, professional\, and easy to navigate. \n \nKey Event Details:\nWebinar Session: \n\nDate & Time: Tuesday\, December 3rd\, 12:00 – 1:00 PM\n\nOptional Group Technical Support Session: \n\nDate & Time: Thursday\, December 5th\, 2:30 – 3:30 PM\nSelect the ticket with this add-on during registration to attend\n\nNote: \n\nBuilding a Website that Sells is part of a three-part series.\nEach session in the series requires a separate registration.\n\n \nWhat you’ll gain from this session: \n\nHow to tell your brand’s story online in a compelling way\nThe essentials of designing a responsive site that turns traffic into sales\n\n\nHow to plan for digital budgets and build a strong team\nThe significance of mobile-friendly design\nTips for choosing the best software to create or revamp your site\n\nThis session will give you practical tips and strategies to make sure your website helps you grow your business without stretching your budget. \n \nWhen registering for the Building a Website that Sells webinar\, you will also have the option to register for an additional\, hands-on\, group support session on Thursday\, December 5th at 2:30 PM. Seats for the technical sessions are EXTREMELY LIMITED. To attend the technical support session\, you must select the ticket option with the support add-on. Once the support session is full\, there will not be additional seats or dates added. \n\n\nMarketing for Women Entrepreneurs Full Series Lineup:\n \nDigital Marketing 101\n\nWebinar on November 19th at 12 pm\nOptional Add-on technical support session on November 21st at12 pm\n\n \nBuilding a Website that Sells\n\nWebinar on December 3rd at 12 pm\nOptional Add-on technical support session on December 5th at 2:30 pm\n\n \nLeverage Email Marketing Strategy & Software\n\nWebinar on December 10th at 11 am\nOptional Add-on technical support session on December 12th at 2:30 pm\n\n________________________________________________________________________________ \n\n\nAbout the instructor: Maisha Walker\n\n\n\nMaisha Walker is the President of multiple-award-winning digital marketing agency Message Medium where she helps brands acquire new customers and achieve aggressive growth. She has been in the industry for more than 27 years predating both Google and Facebook. She has a featured online column with Inc. Magazine and has also been featured by Forbes\, Business Week\, the American Marketing Association\, Guy Kawasaki\, Bnet\, Entrepreneur\, Black Enterprise\, Fox News\, and NBC news among others and has toured the country personally conducting more than 700 events on social media\, search engine optimization\, search & social advertising\, email marketing and Web site design. She received her B.A. from Princeton University\, and began her love affair with coding at the early age of 9. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\nThis event is made possible by the CNY Community Foundation.
URL:https://wisecenter.org/event/marketing-for-women-entrepreneurs-series-building-a-website-that-sells/
LOCATION:Online Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T120000
DTEND;TZID=America/New_York:20241205T130000
DTSTAMP:20260423T160249
CREATED:20241120T193641Z
LAST-MODIFIED:20241120T193641Z
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SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thu\, Dec 5\, 2024\, 12:00 PM via Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-59/
LOCATION:Online Event
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DTSTART;TZID=America/New_York:20241210T110000
DTEND;TZID=America/New_York:20241212T153000
DTSTAMP:20260423T160249
CREATED:20241111T145653Z
LAST-MODIFIED:20241111T145653Z
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SUMMARY:Marketing for Women Entrepreneurs Series: Leverage Email Marketing
DESCRIPTION:Virtual series dedicated to empowering women entrepreneurs in Madison County and Central New York with marketing skills for their businesses\n\n\nIf you think email marketing has lost its touch\, think again. It remains one of the most powerful ways to connect with your customers and prospects—when done right. \nJoin digital marketing expert Maisha Walker\, President of Message Medium and Inc. Magazine columnist\, for an insightful session on mastering email marketing. Drawing on her extensive experience with small businesses and big-name clients like Mars Chocolate and Columbia University\, Maisha will guide you through building and implementing an effective email marketing strategy. \n \nKey Event Details:\nWebinar Session: \n\nDate & Time: Tuesday\, December 3rd\, 12:00 – 1:00 PM\n\nOptional Group Technical Support Session: \n\nDate & Time: Thursday\, December 5th\, 2:30 – 3:30 PM\nSelect the ticket with this add-on during registration to attend\n\nNote: \n\nLeverage Email Marketing Strategy & Software is part of a three-part series.\nEach session in the series requires a separate registration.\n\n \nWhat you’ll gain from this session: \n\nHow to create and grow an email list of engaged customers\n\n\nThe key elements of a high-performing email: from subject lines to call-to-actions\nBest practices for crafting compelling content that converts\nStrategies to attract new customers and retain loyal ones\nTips to get real results and boost your business’s profit with email marketing\n\n \nDiscover how to harness the power of email marketing to grow your business and strengthen customer relationships. This is your chance to learn from a true industry leader and make your marketing strategy work harder for you. \n \nWhen registering for the Leverage Email Marketing Strategy & Software webinar\, you will also have the option to register for an additional\, hands-on\, group support session on Thursday\, December 5th at 2:30 PM. Seats for the technical sessions are EXTREMELY LIMITED. To attend the technical support session\, you must select the ticket option with the support add-on. Once the support session is full\, there will not be additional seats or dates added. \n\n\nMarketing for Women Entrepreneurs Full Series Lineup:\n \nDigital Marketing 101\n\nWebinar on November 19th at 12 pm\nOptional Add-on technical support session on November 21st at12 pm\n\n \nBuilding a Website that Sells\n\nWebinar on December 3rd at 12 pm\nOptional Add-on technical support session on December 5th at 2:30 pm\n\n \nLeverage Email Marketing Strategy & Software\n\nWebinar on December 10th at 11 am\nOptional Add-on technical support session on December 12th at 2:30 pm\n\n________________________________________________________________________________ \n\n\nAbout the instructor: Maisha Walker\n\n\n\nMaisha Walker is the President of multiple-award-winning digital marketing agency Message Medium where she helps brands acquire new customers and achieve aggressive growth. She has been in the industry for more than 27 years predating both Google and Facebook. She has a featured online column with Inc. Magazine and has also been featured by Forbes\, Business Week\, the American Marketing Association\, Guy Kawasaki\, Bnet\, Entrepreneur\, Black Enterprise\, Fox News\, and NBC news among others and has toured the country personally conducting more than 700 events on social media\, search engine optimization\, search & social advertising\, email marketing and Web site design. She received her B.A. from Princeton University\, and began her love affair with coding at the early age of 9. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\nThis event is made possible by the CNY Community Foundation.
URL:https://wisecenter.org/event/marketing-for-women-entrepreneurs-series-leverage-email-marketing/
LOCATION:Online Event
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DTSTART;TZID=America/New_York:20241211T120000
DTEND;TZID=America/New_York:20241211T130000
DTSTAMP:20260423T160249
CREATED:20241203T204012Z
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SUMMARY:WISE Power Hour: NYS MWBE Debunked
DESCRIPTION:WISE Power Hour: NYS MWBE Debunked with MWBE Specialist Me’Shae Brooks Rolling\n\n\nWhen: Wed\, Dec 11\, 2024\, 12:00 PM \nLocation: Zoom \n \nJoin us for a “Power Hour” with WISE MWBE Specialist (and certified business owner) Me’Shae Rolling as we simplify and demystify the NYS MWBE certification process. This informal conversation will explore what makes a business a good fit for certification\, break down the steps involved\, and address common challenges and questions. Learn about the real-world benefits of certification\, resources to guide you\, and how to make the most of your MWBE status. Whether you’re just exploring or ready to dive in\, this session is here to empower and inform you. \nWhat We’ll Cover: \n\nWho benefits most from NYS MWBE certification and how to assess fit\nCommon mistakes to avoid and tips for overcoming roadblocks\nResources to support you through certification and beyond\n\nBring your questions and join us for this engaging and practical conversation! \n \n\n\nAbout the WISE Power Hour \nThe WISE Power Hour is a monthly virtual roundtable designed specifically for women entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of women entrepreneurs\, so sessions are conveniently held during the lunch hour and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other women in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\nAbout our expert: \n \nMe’Shae Brooks-Rolling is the MWBE Specialist at the WISE Women’s Business Center\, where she helps women entrepreneurs navigate the NYS Minority and Women-Owned Business Enterprise (MWBE) certification process to access government contracts and procurement opportunities. With a diverse career spanning financial literacy\, special events management\, and economic development\, Me’Shae is deeply committed to empowering underserved entrepreneurs. A Certified Educator in Personal Finance (CEPF) and an MWBE-certified entrepreneur herself\, she brings firsthand experience and expertise to her role. \n \nBefore joining WISE\, Me’Shae served as Executive Director of the Upstate Minority Economic Alliance and held leadership roles at Syracuse University\, including Director of Special Events at the Burton Blatt Institute and the Institute for Veterans and Military Families. She is the Franchise Owner & Operator at EventPrep\, Inc. and is also the author of How to Save Money & Organize Your Finances: Tales of an Urban Consumer and has a legacy of supporting her community through education and advocacy. Me’Shae’s work exemplifies her commitment to creating equitable opportunities for minority and women-owned businesses in Central New York and beyond. \n\n\n___________________________________________________________________ \nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements
URL:https://wisecenter.org/event/wise-power-hour-nys-mwbe-debunked/
LOCATION:Online Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241212T120000
DTEND;TZID=America/New_York:20241212T130000
DTSTAMP:20260423T160249
CREATED:20241120T193553Z
LAST-MODIFIED:20241120T193553Z
UID:16294-1734004800-1734008400@wisecenter.org
SUMMARY:WISE WBC Orientation
DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Thu\, Dec 12\, 2024\, 12:00 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-wbc-orientation-7/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png
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