BEGIN:VCALENDAR VERSION:2.0 PRODID:-//WISE Women's Business Center - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://wisecenter.org X-WR-CALDESC:Events for WISE Women's Business Center REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20230321T073000 DTEND;TZID=America/New_York:20230411T083000 DTSTAMP:20260426T100642 CREATED:20230207T212743Z LAST-MODIFIED:20230207T212801Z UID:15446-1679383800-1681201800@wisecenter.org SUMMARY:Learning & Accountability Group: Content Creation for Your Business DESCRIPTION:This four week session will teach you the basics of creating content for your small business\n\n\n2023 Learning & Accountability Groups!\n \nWISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023)\, creating great marketing content (March 2023)\, and leveraging video for your small business (April 2023)! \nWhat is a Learning & Accountability Group? These groups are expert-led and discussion-based peer groups focused on a specific topic.\n \nLogistics & format\nGroups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert-led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can. \nThe goal is to both learn new concepts and take action. To that end\, we include an accountability component. See below for topics covered in each group. \n \nEligibility & how to register\nTo be eligible\, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early! \n \nAvailable now\nContentology: Creating Scroll-stopping Copy for Your Business with Lena Fleming. \nJoin marketing expert Lena Fleming to learn how to create scroll-stopping content that attracts and converts new customers by:\n \n \n\nIdentifying the unique value of your product or service\n\nLearning to be transparent through storytelling\n\nUnderstanding how to write content that will capture your audience\n\n\nCourse Dates: Tuesday\, Mar 21\, 2023 – Tuesday\, Apr 11\, 2023; 7:30 – 8:30am via Zoom \n \nComing soon\n\nLeveraging Video for Your Small Business \n\nCourse Dates: Monday\, Apr 24\, 2023 – Monday\, May 15\, 2023; 12 – 1pm via Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/learning-accountability-group-content-creation-for-your-business/ ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/02/15446_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230403T120000 DTEND;TZID=America/New_York:20230403T130000 DTSTAMP:20260426T100642 CREATED:20230329T205436Z LAST-MODIFIED:20230329T205436Z UID:15529-1680523200-1680526800@wisecenter.org SUMMARY:WISE Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWISE is one of over 100 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-orientation-21/ ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/03/15529_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230405T120000 DTEND;TZID=America/New_York:20230405T130000 DTSTAMP:20260426T100642 CREATED:20230321T163839Z LAST-MODIFIED:20230321T163839Z UID:15520-1680696000-1680699600@wisecenter.org SUMMARY:Building Blocks for Starting your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-28/ ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/03/15520_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230419T080000 DTEND;TZID=America/New_York:20230419T090000 DTSTAMP:20260426T100642 CREATED:20230321T163855Z LAST-MODIFIED:20230417T191626Z UID:15523-1681891200-1681894800@wisecenter.org SUMMARY:Building Blocks for Starting your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-29/ ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/03/15523_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230424T120000 DTEND;TZID=America/New_York:20230515T130000 DTSTAMP:20260426T100642 CREATED:20230207T212902Z LAST-MODIFIED:20230207T212902Z UID:15451-1682337600-1684155600@wisecenter.org SUMMARY:Learning & Accountability Group: Video Marketing Strategies for Businesses DESCRIPTION:This four week session will teach you the basics of creating videos and using them for marketing for your small business\n\n\n2023 Learning & Accountability Groups!\n \nWISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023)\, creating great marketing content (March 2023)\, and leveraging video for your small business (April 2023)! \nWhat is a Learning & Accountability Group? These groups are expert-led and discussion-based peer groups focused on a specific topic.\n \nLogistics & format\nGroups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert-led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can. \nThe goal is to both learn new concepts and take action. To that end\, we include an accountability component. See below for topics covered in each group. \n \nEligibility & how to register\nTo be eligible\, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early! \n \nVideo Marketing Strategies for Small Businesses with Ana Gil\nAre you a small business owner looking to take your marketing efforts to the next level? Do you want to learn how to create and use video to engage and convert your customers? If so\, this course is for you! \nIn this course\, you’ll learn from industry expert Ana Gil on how to create and use video to market your small business. You’ll discover how to create videos that engage your audience\, tell your brand’s story\, and promote your products or services. You’ll also learn how to measure the success of your video marketing efforts and optimize your strategy. \n• How to create a video for your small business \n• How to make videos that engage your audience \n• How to use video to market your small business \n• Measuring the success of your video marketing \n \nCourse Dates: Monday\, Apr 24\, 2023 – Monday\, May 15\, 2023; 12 – 1pm via Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/learning-accountability-group-video-marketing-strategies-for-businesses/ ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/02/15451_image.png END:VEVENT END:VCALENDAR