WISE Women's Business Center

Building Blocks for Starting your Business
2023-12-07 12:00 - 13:00, 2023-11-29 09:00 - 10:00, 2023-11-09 12:00, 2023-10-04 12:00 - 13:00, 2023-09-20 08:30 - 09:30, 2023-09-07 12:00 - 13:00 (America/New_York) | Online Event
Join us for an introduction to entrepreneurship and starting a business!

Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, unique selling points, and building your support team.
Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

WISE Orientation
2023-11-13 12:00 - 13:00, 2023-10-09 12:00 - 13:00, 2023-09-13 12:00 - 13:00 | Online Event
Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.

WISE is one of over 100 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York, Syracuse.
WISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital.
This orientation will cover WISE services, what you can expect from these services, and how we can help! We will give an overview of the center, personnel, resources available, and other information to help you navigate our services.
Who should attend? People in the greater CNY and Upstate NY area looking to start a business, or seeking help in growing their existing business

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Access to Capital Webinar: New York Loan Forward Fund 2
2023-09-27 12:00 - 13:00 | Online Event
Learn about the New York Loan Forward Fund 2 for Small Businesses

Small business owners! Learn how to access loans of up to $150,000 with competitive, fixed interest rates. The New York Loan Forward 2 program is now open and available to small business owners and nonprofits in the state of New York.

The New York Forward Loan Fund 2 is a mission-driven, relationship-based program that’s accessible anywhere in the state through a virtual platform. It empowers small businesses and nonprofits toward success, connecting them with working capital loans and business support services.

https://nyloanfund.com/

A few quick facts:

– For stable businesses that have been in business for at least one year prior to application

– Can be spent on equipment, payroll, utilities and rent, supplies, marketing, building renovations and more

– Competitive loan terms with fixed interest rates for the life of the loan

Our Speaker: Join Matthew Kennedy from Small Business Division at Empire State Development to learn more about this program and other access to capital initiatives available through the state.

This 1-hour webinar will include time for Q&A.

Brought to you by the WISE Women’s Business Center, Onondaga Small Business Development Center, and The Hub

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Demystifying Women Entrepreneurship
2023-09-14 08:00 - 10:30 | OneGroup, 706 North Clinton Street, Syracuse, NY 13204, Syracuse, NY, 13204, US
Join WISE for a morning of real stories and lessons learned from four of Central New York’s most successful female business owners.

Demystifying Women Entrepreneurship
Join WISE for an inspiring event where we celebrate the remarkable journeys of local women entrepreneurs! With over a decade each of experience, hear the ups and downs and everything in between of starting and growing businesses in our community. This in-person gathering will take place on Thu Sep 14, 2023 at 8:00 AM.
Located at OneGroup, 706 North Clinton Street, this event promises to offer valuable insights, tips, and personal stories from successful women who have made their mark in the business world. From overcoming challenges to achieving milestones, these panelists will share their experiences, empowering you to pursue your entrepreneurial dreams. Each of our dynamic panelists has over 10 years of small business experience!
Whether you’re a budding entrepreneur or simply seeking inspiration, this event is perfect for you. Connect with like-minded individuals, expand your network, and gain practical knowledge from accomplished women who have turned their passions into successful ventures.
Don’t miss out on this opportunity to learn from the best! Mark your calendars and join us for the Demystifying Women Entrepreneurship on Thu Sep 14 ,2023 at 8:00 AM. We can’t wait to see you there!

M﻿oderator:
M﻿elody Smith Johnson, Owner, Melody’s CNY
M﻿elody is a tenacious catalyst for change. Melody is an entrepreneur, ordained minister, servant leader, social activist, mentor, and a dedicated wife, mother and grandmother. Melody’s CNY, is the first a co-working, retail and event space owned by a Black woman in downtown Auburn. Melody’s is a community and creative space where female entrepreneurs are embraced to elevate and master the skill of living their wildest dreams.
P﻿anelists:
Heather Kukowski, Heather Kukowski Investigations LLC
Licensed Private Investigator and Founder of Heather Kukowski Investigations LLC (HKI); Heather and the HKI team specialize in fraud, background and insurance investigation, in addition to surveillance, trial preparations and missing persons cases. Heather’s “old-fashion investigative approach” and strength in connecting with people have led to her decades of success and trusted reliable reputation.
Jennifer Walls, Co-Owner, The Sweet Praxis
Co-Owner of The Sweet Praxis; a gourmet bakery designed with a conscious effort to source locally + organically. Jen and her award-winning team have created an experience for customers that reaches far beyond their innovative hand-crafted baked goods, contributing to the important conversations about sustainable food systems and social justice here in Central New York.
D﻿iana Jaramillo, Founder, Kin Architecture Studio, PLLC
Founder, Diana Jaramillo, is a licensed architect in New York State and a record holding member of the National Council of Architectural Registration Boards (NCARB). Established in the summer of 2017, Kin Studio started with the mission to practice an architecture that is diverse, equitable and sustainable. Six years later, the practice has grown to work with talented collaborators, with a variety of commercial, retail, residential and community projects. Kin Studio seeks to embrace and practice design that is diverse, equitable and sustainable.

Reasonable accommodations for persons with disabilities will be made if requested three days in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Building Blocks for Starting your Business
2023-08-24 08:30 - 09:30, 2023-08-02 12:00 - 13:00, 2023-07-19 12:00 - 13:00, 2023-07-05 09:00 - 10:00, 2023-06-13 08:30 - 09:30, 2023-06-01 12:00 - 13:00, 2023-05-23 08:00 - 09:00, 2023-04-19 08:00 - 09:00 and 2 more dates

WISE Orientation
2023-08-14 12:00 - 13:00, 2023-07-10 12:00 - 13:00, 2023-06-12 12:00 - 13:00, 2023-04-03 12:00 - 13:00

Accelerate: Business Plan Intensive Information Session
2023-07-11 12:00 - 13:00
Join WISE WBC’s Information Session for a new course – Accelerate: Business Plan Intensive

Join WISE WBC for an Information Session for the Accelerate: Business Plan Intensive on Tuesday, July 11th at 12 pm. View full program details here.
The WISE team will talk about why a well-researched and thoughtfully crafted business plan is critical for your business’ success, and what you can expect to learn and do in the 8-week program. We will speak to the logistics of the program, and can answer any questions you have.
During the course, which launches August 2nd, you’ll create a usable business plan which can be used for loan applications, finding business partners, clarifying your business idea, and more. This hands-on program will help you refine your business concept, understand your future finances, and lay the groundwork for business success.
Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

The WISE Accelerate: Business Plan Intensive is brought to you by Tompkins Community Bank, your local partner for banking, insurance, and wealth management

Copy of Building Blocks for Starting your Business
2023-05-03 12:00 - 13:00

Learning & Accountability Group: Video Marketing Strategies for Businesses
2023-04-24 12:00 - 2023-05-15 13:00
This four week session will teach you the basics of creating videos and using them for marketing for your small business

2023 Learning & Accountability Groups!

WISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023), creating great marketing content (March 2023), and leveraging video for your small business (April 2023)!
What is a Learning & Accountability Group? These groups are expert-led and discussion-based peer groups focused on a specific topic.

Logistics & format
Groups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert-led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can.
The goal is to both learn new concepts and take action. To that end, we include an accountability component. See below for topics covered in each group.

Eligibility & how to register
To be eligible, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early!

Video Marketing Strategies for Small Businesses with Ana Gil
Are you a small business owner looking to take your marketing efforts to the next level? Do you want to learn how to create and use video to engage and convert your customers? If so, this course is for you!
In this course, you’ll learn from industry expert Ana Gil on how to create and use video to market your small business. You’ll discover how to create videos that engage your audience, tell your brand’s story, and promote your products or services. You’ll also learn how to measure the success of your video marketing efforts and optimize your strategy.
• How to create a video for your small business
• How to make videos that engage your audience
• How to use video to market your small business
• Measuring the success of your video marketing

Course Dates: Monday, Apr 24, 2023 – Monday, May 15, 2023; 12 – 1pm via Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Learning & Accountability Group: Content Creation for Your Business
2023-03-21 07:30 - 2023-04-11 08:30
This four week session will teach you the basics of creating content for your small business

2023 Learning & Accountability Groups!

WISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023), creating great marketing content (March 2023), and leveraging video for your small business (April 2023)!
What is a Learning & Accountability Group? These groups are expert-led and discussion-based peer groups focused on a specific topic.

Logistics & format
Groups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert-led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can.
The goal is to both learn new concepts and take action. To that end, we include an accountability component. See below for topics covered in each group.

Eligibility & how to register
To be eligible, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early!

Available now
Contentology: Creating Scroll-stopping Copy for Your Business with Lena Fleming.
Join marketing expert Lena Fleming to learn how to create scroll-stopping content that attracts and converts new customers by:

Identifying the unique value of your product or service

Learning to be transparent through storytelling

Understanding how to write content that will capture your audience

Course Dates: Tuesday, Mar 21, 2023 – Tuesday, Apr 11, 2023; 7:30 – 8:30am via Zoom

Coming soon

Leveraging Video for Your Small Business

Course Dates: Monday, Apr 24, 2023 – Monday, May 15, 2023; 12 – 1pm via Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Preparing Against Banking Fraud for Your Small Business
2023-03-20 12:00 - 13:00
Learn about ways to protect your business against fraud and cyber-attacks

Over 70% of small businesses are victims of payment fraud and new scams continue to emerge.
Join Martha Quinn and Shelly Thompson-Liedka from M&T Bank to learn about ways to safeguard your business against fraud and cyber-attacks. Martha and Shelley will discuss how fraudsters might target your business and provide tactics you can employ if your business falls victim to fraud. Don’t miss this important hour for your small business.

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
