WISE Women's Business Center

The Building Blocks for Starting a Business
2021-08-05 17:00 - 18:30 (America/Halifax)
Join us for an introduction to entrepreneurship and starting a business!

Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, unique selling points, and building your support team.

The Building Blocks for Starting a Business
Offered twice monthly, select a date during registration.

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.
You will also receive a link on your confirmation page and in your confirmation email asking you to complete a WISE information form if you have not before. Please complete the form at the link in the confirmation prior to the event.

Instructions for joining the class after registering via Eventbrite:

–You may join the meeting through the Zoom desktop app, desktop browser, mobile app or by calling in on the phone.
–If using a computer or the mobile app, you may type and send your questions in the chat
–If using a computer or mobile app, you may click leave meeting at the end of the class, or if you need to depart early.

On Computer Desktop App–
1. Click on Zoom link provided to you. You will be prompted to download and install the Zoom Meetings app.
2. Click the installer file to install the Zoom Meetings app
3. If you have trouble downloading the app, click Download the app again. If you can’t download the app, click Join from your browser, and skip to the join from browser section of this document.
4. Enter your name and email address and click Next.
5. Enter the meeting password—from the Eventbrite emails—and click Next.
6. Click Show me what’s new for a quick tour or select Skip.
7. You will see a preview of how you’ll look to others. Change your audio and video settings before joining your meeting. You may mute your video and audio. Your audio will be muted to the class once you join.
8. Click Join Meeting
In Computer Browser—
1. If you can’t download the app, or if you prefer not to install anything, click Join from your browser. The web app opens in your browser and you can join the meeting
2. Change your audio and video settings before joining your meeting.

In Mobile App—
1. While using your mobile device, click on Zoom link provided to you.
2. Tap Download to install the Zoom Meetings app and join the video conference.
3. Tap Open after the app is installed
4. Tap Join Meeting, enter the meeting number—it’s in the email invitation—and tap Join.
5. Enter the meeting password—from the Eventbrite emails—and tap OK.
9. When the Zoom Meetings app opens, you will see a preview of how you’ll look to others.
10. Change your audio and video settings before joining your meeting. You may mute your video and audio. Your audio will be muted to the class once you join.
11. Click Join Meeting

By Phone Only—
1. Dial the phone number for the meeting from the Eventbrite emails
2. You will need the meeting access code/meeting number. Once you call the phone number, you will be prompted to dial the meeting access code/meeting number (which is different from the phone number)
3. Be sure to mute your phone once you are dialed in

Building Blocks for Starting a Business
2021-07-22 17:00 - 18:00, 2021-07-14 12:00 - 13:00
Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.
You will also receive a link on your confirmation page and in your confirmation email asking you to complete a WISE information form if you have not before. Please complete the form at the link in the confirmation prior to the event.

Instructions for joining the class after registering via Eventbrite:

–You may join the meeting through the Zoom desktop app, desktop browser, mobile app or by calling in on the phone.
–If using a computer or the mobile app, you may type and send your questions in the chat
–If using a computer or mobile app, you may click leave meeting at the end of the class, or if you need to depart early.

More information can be found HERE.

WISE Orientation
2021-07-12 12:00 - 13:00
Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.

WISE is one of over 100 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York, Syracuse.
WISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital.
This orientation will cover WISE services, what you can expect from these services, and how we can help! We will give an overview of the center, personnel, resources available, and other information to help you navigate our services.
Who should attend? People in the greater CNY and Upstate NY area looking to start a business, or seeking help in growing their existing business

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

WISE Power Hour - Managing Human Resources for Your Small Business
2021-07-07 12:00 - 13:00
Got questions about human resources for your small business? Join WISE for a special Human Resources Power Hour Series

You’re off and running with your small business and have at least your first hire. This conversation with, Rita Marble, Pinnacle Employee Services, will discuss the various aspects of human resources management and key considerations to help you decide how to standardize it all. Should you purchase a software package, hire an administration consultant or outsourced consultant? Let’s dive in!
This is a part of WISE’s special HR series. You will find other sessions on our Eventbrite, as well. Register for each session separately for those you wish to attend.
Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

WISE Power Hour - Small Business Human Resources Compliance
2021-06-23 12:00 - 13:00
Got questions about human resources for your small business? Join WISE for a special Human Resources Power Hour Series

Congratulations, you’ve hired your first employee. Now it’s on to compliance and understanding employer responsibilities under COVID-19 leave laws, pay equity, and more. Along with Human Resources Consulting Director, Casey Cone, OneGroup, we will tackle some of the biggest areas of compliance and help you understand key resources to set yourself up for success and remain in the know.
This is a part of WISE’s special HR series. You will find other sessions on our Eventbrite, as well. Register for each session separately for those you wish to attend.
Location: Zoom

About Casey:
Casey Cone has more than 15 years of experience in the human resources field. She began her career as an intern in the human resources department of Hanford Pharmaceuticals in Syracuse, New York, where she was ultimately hired as a human resources administrator. With advancing knowledge and continuous growth, Casey continued on to hold positions as a human resources generalist and as a human resources manager, where she was responsible for all aspects of the company’s human resources activities.

Casey joined OneGroup in 2011 as human resources consultant and took on the responsibility of assisting many of OneGroup’s existing and prospective business clients with a broad range of human resources essentials. She worked in recruiting, onboarding, training and performance management of employees; maintaining regulatory compliance; assuring satisfactory employee relations; and facilitating human resources assessments, corporate policy development and strategic planning. Now, Casey is responsible for overseeing the HR consulting division of OneGroup.

Casey strives to develop a comprehensive understanding of client needs in order to better offer them guidance. She is highly organized and adept in providing client resolutions.

Casey holds a bachelor’s of science in industrial relations and human resource management from LeMoyne College and holds her Accident, Life, and Health License. She has also earned her Professional Certification in Human Resources (PHR) and her SHRM Certification (SHRM-CP), exemplifying her advanced level of HR knowledge and skill.

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

More Good Jobs Group Talk on Branding with Steph Crockett
2021-06-17 12:00 - 13:00
Hosted by More Good Jobs – a discussion on branding, what it is, how to build it, and how to leverage it

Steph Crockett is an EVP and Managing Director at the Mower Agency, one of the largest independent marketing, advertising, and public relations agencies with nine offices and more than 175 employees. Steph has over 20 years of experience in marketing communications, specializing in using research-based insights to drive sound brand positioning.
She will be discussing branding, what it is, how to build it, and how to leverage it to realize the full potential of your company!
Location: Google Meets

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Building Blocks for Starting a Business
2021-06-16 12:00 - 13:00
Join us for an introduction to entrepreneurship and starting a business!

Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business

Wednesday, June 16th, 12-1:00pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

June WISE Orientation
2021-06-14 12:00 - 13:00

Accelerate: Business Plan Intensive Information Session
2021-06-10 13:00 - 14:00
Join WISE WBC’s Information Session for a new course – Accelerate: Business Plan Intensive

Join WISE WBC for an Information Session for the new Accelerate: Business Plan Intensive on Thursday, June 10th at 1pm.
Barb Stone, WISE WBC Business Counselor will share course benefits and objectives as well as help you understand why this course is critical for your business’ success when your business is already well-vetted or recently launched.
During the course you’ll create a usable business plan which can be used for loan applications, finding business partners, and more. This 7-session program will help you refine your business concept and lay the groundwork for business success. Fee based, with scholarships available.

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

WISE Power Hour - Hiring Your First Employee
2021-06-09 12:00 - 13:00
Got questions about human resources for your small business? Join WISE for a special Human Resources Power Hour Series

Avoid the common pitfalls of hiring your first employee. This conversation with human resources expert, Melody Johnson, will discuss best practices for recruiting, onboarding, and developing an employee handbook.
This is a part of WISE’s special HR series. You will find other sessions on our Eventbrite, as well. Register for each session separately for those you wish to attend.

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Building Blocks for Starting a Business
2021-06-07 17:00 - 18:30
Join us for an introduction to entrepreneurship and starting a business!

Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business

Monday, June 7th, 5:00-6:30pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Building Blocks for Starting a Business
2021-05-18 17:00 - 18:30
Join us for an introduction to entrepreneurship and starting a business!

Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business

Tuesday, May 18th, 5:00-6:30pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

May WISE Orientation
2021-05-17 12:00 - 13:00

Building Blocks for Starting a Business
2021-05-03 17:00 - 18:30
Join us for an introduction to entrepreneurship and starting a business!

Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business

Monday, May 3rd, 5-6:30pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Building Blocks for Starting a Business
2021-04-21 17:00 - 18:30
Join us for an introduction to entrepreneurship and starting a business!

Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business

Wednesday, April 21st, 5-6:30pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Paycheck Protection Program Loan Forgiveness Webinar
2021-04-20 16:00 - 17:00
Join WISE WBC’s webinar on PPP loan forgiveness

Join WISE WBC’s webinar on PPP loan forgiveness on April 20th at 4pm. Accountant Andrea Kooritzky of Kooritzky Accounting will answer commonly asked questions around PPP forgiveness – including eligible uses of funds, the forgiveness application, and timeline – and field questions from the audience.

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

April WISE Orientation
2021-04-12 12:00 - 13:00

Building Blocks for Starting a Business
2021-04-06 12:00 - 13:00
Join us for an introduction to entrepreneurship and starting a business!

Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business

Tuesday, April 6th, 12-1pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

CNY Access to Capital Conversation: Meet the Lenders
2021-04-05 19:00 - 20:00
Meet some CNY small business lenders, and learn how to better navigate funding as a small business owner

Meet the leaders behind some of CNY’s most trusted financial institutions and programs. Learn how to evaluate a lender, what bankers are looking for in a small business owner, and how lending practices and programs are changing as a result of the pandemic.

Panel Members:

Tamika Otis, Director, Upstate NY Keybank Boost and Build Program

Calvin Corriders, Regional President, Pathfinder Bank

Christina Suave, CEO, Cooperative Federal Credit Union

Sherri Falck, Assistant Vice President, Pursuit Lending

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.
You will also receive a link on your confirmation page and in your confirmation email asking you to complete a WISE information form if you have not before. Please complete the form at the link in the confirmation prior to the event.

Instructions for joining the class after registering via Eventbrite:

–You may join the meeting through the Zoom desktop app, desktop browser, mobile app or by calling in on the phone.
–If using a computer or the mobile app, you may type and send your questions in the chat
–If using a computer or mobile app, you may click leave meeting at the end of the class, or if you need to depart early.

More information can be found HERE.

Building Blocks for Starting a Business
2021-03-24 17:00 - 23:30
Join us for an introduction to entrepreneurship and starting a business!

Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business

Wednesday, March 24th, 5-6:30pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.
You will also receive a link on your confirmation page and in your confirmation email asking you to complete a WISE information form if you have not before. Please complete the form at the link in the confirmation prior to the event.

Instructions for joining the class after registering via Eventbrite:

–You may join the meeting through the Zoom desktop app, desktop browser, mobile app or by calling in on the phone.
–If using a computer or the mobile app, you may type and send your questions in the chat
–If using a computer or mobile app, you may click leave meeting at the end of the class, or if you need to depart early.

More information can be found HERE.

Financial Management for Small Businesses
2021-03-22 18:00 - 2021-04-05 20:00
This workshop is aimed at entrepreneurs who own or are close to launching a small business and want to learn more about financial management

Summary
This three-part series covers financial management for small businesses, including budgeting and bookkeeping, creating and using the three financial statements, doing cash flow analysis, the types of financing, and how to get loan ready. The sessions are hands-on and participatory, so come ready to engage with your instructor and your peers. It’s organized as a cohort, so you’ll sign up once for all three sessions.
Audience
This workshop is aimed at entrepreneurs who own or are close to launching a small business and want to learn more about financial management. The more actual financials you have to apply the concepts to, the more concrete and useful you’ll find the material. Therefore, this course is likely not appropriate for entrepreneurs who are still defining their business idea and/or are far from launching.
Logistics*
The course will be from 6-8pm on the following dates:
Monday, March 22nd: Budgeting & Bookkeeping
Monday, March 29th: Financial statements & cash flow analysis
Monday, April 5th: Financing options & panel of local bankers and financiers
*Registration is for the entire 3-part series, NOT individual events.
Each session will last approximately 2 hours including time for discussion and questions.
What to expect
The content is practical. You’ll be able to apply what you’ve learned to your own business and can ask questions of our on-call accountant after the sessions.
The material will be challenging if you’re new to the topics, especially cash flow analysis. You’ll be provided with a coursebook you can use to take notes and reference later. Be prepared to ask questions.
The sessions are participatory. Keep your camera on, if you can, and be ready to discuss concepts and do activities in breakout rooms.

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.
You will also receive a link on your confirmation page and in your confirmation email asking you to complete a WISE information form if you have not before. Please complete the form at the link in the confirmation prior to the event.

Instructions for joining the class after registering via Eventbrite:

–You may join the meeting through the Zoom desktop app, desktop browser, mobile app or by calling in on the phone.
–If using a computer or the mobile app, you may type and send your questions in the chat
–If using a computer or mobile app, you may click leave meeting at the end of the class, or if you need to depart early.

More information can be found HERE.

Building Blocks for Starting a Business
2021-03-16 17:00 - 18:30
Join us for an introduction to entrepreneurship and starting a business!

Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business
Tuesday, March 16th, 5-6:30pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.
You will also receive a link on your confirmation page and in your confirmation email asking you to complete a WISE information form if you have not before. Please complete the form at the link in the confirmation prior to the event.

Instructions for joining the class after registering via Eventbrite:

–You may join the meeting through the Zoom desktop app, desktop browser, mobile app or by calling in on the phone.
–If using a computer or the mobile app, you may type and send your questions in the chat
–If using a computer or mobile app, you may click leave meeting at the end of the class, or if you need to depart early.

More information can be found HERE.

WISE Women's Business Center Orientation
2021-03-15 12:00 - 13:00

International Women’s Day: #ChooseToChallenge
2021-03-08 12:30 - 14:00
From challenge comes change. In celebration of women’s achievements, this 90 minute event will explore what it takes to create change.

Through the stories of successful professionals, founders and small business owners who meet challenge head on, we will learn what drives them in pursuit of personal and professional success, equality and inclusiveness.
Agenda:
March 8, 12:30 – 2pm
• Welcome
• Keynote
• Breakout Panel Sessions #1 or 2 (choose during registration)
• Closing
*You will receive a Zoom link for the event by the morning of 3/8, emailed to you. There will be only one Zoom link for the event.
Panel 1: #ChoosetoChallenge: How Embracing Challenge can Drive Change
Panel Members: Catherine Richardson (moderator), Kimberly Townsend, Kelsey Davis, Caeresa Richardson
From challenge comes change. Think for a moment about the pioneers and the leaders you look up to as role models. They likely have something in common – the ability to embrace change. Join a discussion with four powerful change agents who are embracing challenge and entrepreneurial thinking as a mode of operation.
During this session, participants will:
• Explore changing the status quo through the lens of a GenZ digital tech start-up, a pioneer in law, a small business owner who succeeded through the pandemic, and a leader in healthcare operating a large and innovative organization in the most challenging times imaginable.
• Discuss how entrepreneurial thinking impacts decision making in times of crisis
• Hear best practices for cultivating a growth mindset
• Identify ways to apply this information in the workplace or small business
Panel 2: The Art of Sistering: The Importance of Diverse Women Supporting Each Other in the Workplace
Panel Members: Gwen Webber-McLeod (moderator), Indaria Jones, Bryony Grealish, Michelle Horton, Diana Jaramillo
It is all too common to hear this statement from women in the workforce, “I prefer working with men. Working with women is too difficult.”
Trend data indicates, within the next 10 years 85% of new entrants into the workforce will be female, millennial and people of color. Given this demographic reality it is imperative for women to be intentional about building high trust relationships with the diverse groups of women they work with daily. In fact, many of the most successful women in our region would say this is a core leadership competency for emerging and established women leaders.
During this session participants will:
• Explore why it is important for women to support other women in the workplace
• Discuss the dynamics of leading at the intersection of gender and/or race
• Hear best practices for supporting women in the workplace from a diverse panel of women practicing this leadership competency
• Identify ways to apply this information in the workplace

WISE WBC Microsoft Teams Training
2021-02-26 12:00 - 13:30, 2021-02-25 09:00 - 10:30
Free online training for using Microsoft tools for your small business!

Our friends from Microsoft will walk you through Teams, Microsoft’s collaboration tool that lets you chat, call, store and collaborate on files. It integrates well with Word, PowerPoint, Excel, and lots of other apps, and can be a powerful tool for remote teams.

Building Blocks for Starting a Business
2021-02-24 17:00 - 18:30
Join us for an introduction to entrepreneurship and starting a business!

Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, and building your support team.

The Building Blocks for Starting a Business
Wednesday, February 24th, 5-6:30pm

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Instructions for joining the class after registering via Eventbrite:

–You may join the meeting through the Zoom desktop app, desktop browser, mobile app or by calling in on the phone.
–If using a computer or the mobile app, you may type and send your questions in the chat
–If using a computer or mobile app, you may click leave meeting at the end of the class, or if you need to depart early.

On Computer Desktop App–
1. Click on Zoom link provided to you. You will be prompted to download and install the Zoom Meetings app.
2. Click the installer file to install the Zoom Meetings app
3. If you have trouble downloading the app, click Download the app again. If you can’t download the app, click Join from your browser, and skip to the join from browser section of this document.
4. Enter your name and email address and click Next.
5. Enter the meeting password—from the Eventbrite emails—and click Next.
6. Click Show me what’s new for a quick tour or select Skip.
7. You will see a preview of how you’ll look to others. Change your audio and video settings before joining your meeting. You may mute your video and audio. Your audio will be muted to the class once you join.
8. Click Join Meeting
In Computer Browser—
1. If you can’t download the app, or if you prefer not to install anything, click Join from your browser. The web app opens in your browser and you can join the meeting
2. Change your audio and video settings before joining your meeting.

In Mobile App—
1. While using your mobile device, click on Zoom link provided to you.
2. Tap Download to install the Zoom Meetings app and join the video conference.
3. Tap Open after the app is installed
4. Tap Join Meeting, enter the meeting number—it’s in the email invitation—and tap Join.
5. Enter the meeting password—from the Eventbrite emails—and tap OK.
9. When the Zoom Meetings app opens, you will see a preview of how you’ll look to others.
10. Change your audio and video settings before joining your meeting. You may mute your video and audio. Your audio will be muted to the class once you join.
11. Click Join Meeting

By Phone Only—
1. Dial the phone number for the meeting from the Eventbrite emails
2. You will need the meeting access code/meeting number. Once you call the phone number, you will be prompted to dial the meeting access code/meeting number (which is different from the phone number)
3. Be sure to mute your phone once you are dialed in

WISE WBC Microsoft Sharepoint Training
2021-02-12 12:00 - 13:30, 2021-02-11 09:00 - 10:30
Free online training for using Microsoft tools for your small business!

Come learn from Microsoft trainers about SharePoint, a powerful collaboration and project management tool. SharePoint allows you to share and manage content, knowledge, and applications to empower teamwork, quickly find information, and seamlessly collaborate across the organization.
