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DTSTART;TZID=Africa/Abidjan:20260205T110000
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DTSTAMP:20260423T044803
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UID:17167-1770289200-1770294600@wisecenter.org
SUMMARY:Digital Marketing 101 with Maisha Walker
DESCRIPTION:Join us for an introduction to digital marketing for small businesses with Maisha Walker from Message Medium\n\n\nThu\, Feb 5\, 2026\, 11:00 AM – 12:30 PM\n \nJoin us for an introduction to digital marketing for small businesses with Maisha Walker from Message Medium. \nLocation: Zoom \n \nAre you clueless about SEO? Does content marketing and social media seem overwhelming? With 4.5 billion internet users out there\, it’s clear that reaching people online makes sense because that’s where people are. But how to do it is what keeps many small business owners scratching their heads. \nIn this session\, you will learn digital marketing basics including what SEO is and how it works\, how to select the channels that make sense for your business\, and the essential tools that you need to reach your audience online. We’ll discuss how to measure the effectiveness of your digital marketing so that you stay on track toward your sales goals. In this fast moving digital first world\, don’t let your business get left behind. Sign up now! \n\n\nZoom Access Instructions\n \nYour Eventbrite confirmation email will include a link to the Zoom registration form. After you enter your name and email on that form\, Zoom will automatically send you another email with the link to join the session. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\n\nAbout Maisha Walker\n \nMaisha Walker is the Founder and President of Message Medium\, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic\, visible\, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate\, Columbia University\, Unilever\, WJ Detusch (the owner of Yellow Tail wines)\, NBA player Kyle Lowry\, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine\, and a 1994 graduate of Princeton University.
URL:https://wisecenter.org/event/digital-marketing-101-with-maisha-walker/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/12/17167_image.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260212T120000
DTEND;TZID=Africa/Abidjan:20260212T153000
DTSTAMP:20260423T044803
CREATED:20260107T192756Z
LAST-MODIFIED:20260107T192756Z
UID:17193-1770897600-1770910200@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thu\, Feb 12\, 2026\, 12:00 – 1:30 PM \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-73/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/06/16884_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260217T120000
DTEND;TZID=Africa/Abidjan:20260217T130000
DTSTAMP:20260423T044803
CREATED:20260107T192640Z
LAST-MODIFIED:20260107T192640Z
UID:17191-1771329600-1771333200@wisecenter.org
SUMMARY:WISE WBC Orientation
DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, Feb 17\, 2026\, 12:00 PM \nVia Zoom \n \nWISE is one of over 150 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nYou will receive an email from Eventbrite confirming registration after you have done so. The Zoom link for the event will be emailed 2 hours before the start of the event.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-wbc-orientation-21/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/06/16881_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260223T120000
DTEND;TZID=Africa/Abidjan:20260223T130000
DTSTAMP:20260423T044803
CREATED:20260130T210507Z
LAST-MODIFIED:20260130T210507Z
UID:17222-1771848000-1771851600@wisecenter.org
SUMMARY:Power Hour: Help Wanted (and Kept!): The Real Talk on Hiring and Retention
DESCRIPTION:Struggling to find and keep good employees? Join us for a conversation about practical recruiting and retention strategies!\n\n\nWhen: Mon\, Feb 23\, 2026\, 12:00 PM \nLocation: Zoom (and streamed live on Facebook). \n \nFormat\nAn informal\, interview-style conversation with one of our WISE Small Business Counselors\, where small business owners hear directly from experts on topics relevant to their current challenges and interests. \n \nTopic\nStruggling to find qualified candidates? Finding it even harder to keep good employees once you hire them? You’re not alone. This is one of the most common challenges we’re hearing from small business owners across Central New York. \nJoin WISE Business Counselor Barb Stone for a conversation with Lisa Martin-Garlic\, Founder of M&L Recruiting and Director of Operations at Rover.com. We’ll address the questions that keep you up at night: \n\nWhere do you find qualified candidates in today’s tight labor market?\nHow can small businesses compete with larger employers on compensation and benefits?\nWhat actually makes employees stay versus leave?\nHow do you build a workplace culture that attracts talent on a limited budget?\nWhat are practical\, cost-effective retention strategies that work?\n\nThis is a conversation\, not a presentation. We’ll tackle real challenges with practical insights you can apply in your business. \n\n\nAbout the WISE Power Hour\nThe WISE Power Hour is a monthly virtual roundtable designed specifically for entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of entrepreneurs\, so sessions are conveniently held during the lunch hour\, and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other people in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\n___________________________________________________________________ \nThe Zoom link is emailed before the event by wisecenter@syr.edu.\n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\nAbout Lisa Martin-Garlic:\nLisa has over 15 years of experience in talent acquisition and operations. As Founder of M&L Recruiting and Director of Operations at Rover.com (following the acquisition of GoodPup\, where she served as Co-Founder and COO)\, Lisa has built and scaled teams across startup and established companies. Her expertise in full-cycle recruiting\, retention strategies\, and building strong workplace cultures makes her an ideal resource for small business owners navigating today’s hiring challenges.
URL:https://wisecenter.org/event/power-hour-help-wanted-and-kept-the-real-talk-on-hiring-and-retention/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/01/17222_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260310T120000
DTEND;TZID=Africa/Abidjan:20260310T130000
DTSTAMP:20260423T044803
CREATED:20260217T220238Z
LAST-MODIFIED:20260217T220249Z
UID:17258-1773144000-1773147600@wisecenter.org
SUMMARY:WISE WBC Orientation
DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, Mar 10\, 2026\, 12 – 1 PM \nLocation: Zoom \n \nWISE is one of over 150 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-wbc-orientation-22/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/02/17258_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260316T163000
DTEND;TZID=America/Halifax:20260413T183000
DTSTAMP:20260423T044803
CREATED:20260122T144158Z
LAST-MODIFIED:20260305T172254Z
UID:17217-1773678600-1776105000@wisecenter.org
SUMMARY:Accelerate: Financial Management Series - Class is full. APPLICATION CLOSED
DESCRIPTION:Learn financial management fundamentals to manage your business and plan for the future! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThis five-part online series covers financial management for small businesses\, including budgeting and bookkeeping\, understanding and using financial statements\, creating a financial forecast\, and building your credit. These challenging sessions are hands-on and participatory\, so come ready to engage with your instructor and your peers. It’s organized as a cohort\, so you’ll sign up once for all five sessions. \nThis is an accelerated class intended for existing business owners currently generating revenue. It is recommended that you have been in business for at least 6 months. The class is not appropriated for new entrepreneurs who have not yet launched or started generating regular revenue. \n1:1 direct no-cost technical assistance hours with a financial expert are available to all participants during this program. \n  \n\n\n\n\n\n\n\nSpring 2026 session starts March 16 \nClasses meet online via Zoom – Mondays\, 4:30-6:30pm  \n\n\n 
URL:https://wisecenter.org/event/accelerate-financial-management-series-application-open/
LOCATION:Zoom
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/01/Financial-Management-Email-Banner_closed.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260319T083000
DTEND;TZID=America/Halifax:20260319T141500
DTSTAMP:20260423T044803
CREATED:20260205T220012Z
LAST-MODIFIED:20260205T220013Z
UID:17234-1773909000-1773929700@wisecenter.org
SUMMARY:2026 Madison County Small Business Summit
DESCRIPTION:March 19\, 2026 | 8:30 AM – 2:15 PM | Charlton Hall\, SUNY Morrisville \nWhether you’re running an established business\, just starting out\, or thinking about making the leap\, the Small Business Summit is coming to Madison County on March 19\, 2026 at SUNY Morrisville. \nA wide range of topics will be covered to suit all types of businesses including: \n• Access to capital and lending \n• Marketing strategies that work \n• Hiring and managing your team \n• Government contracting \n• Legal and regulatory updates \n• Grant opportunities \n• Technology tools for your business \n• Insurance essentials \nNew this year: Free professional headshots throughout the day—perfect for your website or business materials. \nThe day includes practical workshops\, roundtable discussions with experienced business owners\, and plenty of time to network.\n \nLunch keynote: Learn what Micron’s expansion means for small businesses across our region. \nThe Summit is organized by the Madison County Rural Equity Group—local\, state\, and national partners supporting small business\, including The HUB\, North Central SBDC\, U.S. Small Business Administration\, SUNY Morrisville\, SCORE Central NY\, WISE Women’s Business Center\, and Madison County. \n  \n\n\nSeats are limited\, so register early. \nRegistration: $25 | Includes lunch\, refreshments\, and materials
URL:https://wisecenter.org/event/2026-madison-county-small-business-summit/
LOCATION:SUNY Morrisville\, Charlton Hall\, Chenango St\, Morrisville\, NY\, 13408
ATTACH;FMTTYPE=image/jpeg:https://wisecenter.org/wp-content/uploads/2026/02/Rural-Summit_saved-FB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260319T110000
DTEND;TZID=Africa/Abidjan:20260319T123000
DTSTAMP:20260423T044803
CREATED:20251209T163356Z
LAST-MODIFIED:20251209T163356Z
UID:17170-1773918000-1773923400@wisecenter.org
SUMMARY:Leverage Email Marketing Strategy & Software with Maisha Walker
DESCRIPTION:Join us for an introduction to email marketing strategies and software for small businesses with Maisha Walker from Message Medium\n\n\nThu\, March 19\, 2026\, 11:00 AM – 12:30 PM\n \nJoin us for an introduction to email marketing strategies and software for small businesses with Maisha Walker from Message Medium. \nLocation: Zoom \n \nWho said email marketing was dead? In fact\, it is still one of the best ways to reach your customers and prospects\, if done the right way. Maisha Walker\, an expert in digital marketing\, discusses how to get great results out of email marketing. From creating and growing a list to the subject line\, content\, and call-to-action\, you can put email marketing to work for you to attract and retain customers. \n\n\nZoom Access Instructions\n \nYour Eventbrite confirmation email will include a link to the Zoom registration form. After you enter your name and email on that form\, Zoom will automatically send you another email with the link to join the session. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\n\nAbout Maisha Walker\n \nMaisha Walker is the Founder and President of Message Medium\, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic\, visible\, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate\, Columbia University\, Unilever\, WJ Detusch (the owner of Yellow Tail wines)\, NBA player Kyle Lowry\, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine\, and a 1994 graduate of Princeton University.
URL:https://wisecenter.org/event/leverage-email-marketing-strategy-software-with-maisha-walker/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/12/17170_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260325T100000
DTEND;TZID=Africa/Abidjan:20260325T113000
DTSTAMP:20260423T044803
CREATED:20260217T214120Z
LAST-MODIFIED:20260217T214120Z
UID:17248-1774432800-1774438200@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Wed\, Mar 25\, 2026\, 10:00 – 11:30 AM \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-74/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/06/16884_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260408T173000
DTEND;TZID=America/Halifax:20260610T193000
DTSTAMP:20260423T044803
CREATED:20260305T171418Z
LAST-MODIFIED:20260320T194236Z
UID:17311-1775669400-1781119800@wisecenter.org
SUMMARY:Accelerate: Business Plan Intensive - CLASS IS FULL. APPLICATION IS CLOSED.
DESCRIPTION:Develop a comprehensive business plan to confidently move your business forward! \nOver 10 weeks of hands-on interactive sessions\, ABPI expert instructors will guide you through refining your business concept\, forecasting your future financials\, creating detailed plans for operations\, and developing your business pitch. \nSpring 2026: April 8 – June 10 \nClick here for more info and to apply!
URL:https://wisecenter.org/event/accelerate-business-plan-intensive-applications-now-open-2/
LOCATION:NY
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/03/Email-Banner-sold-out.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260413T163000
DTEND;TZID=Africa/Abidjan:20260413T180000
DTSTAMP:20260423T044803
CREATED:20260402T202100Z
LAST-MODIFIED:20260402T202107Z
UID:17331-1776097800-1776103200@wisecenter.org
SUMMARY:Panel Event: Real-World Wisdom From Successful Business Owners
DESCRIPTION:Financial Management Panel Discussion: Real-World Wisdom From Successful Business Owners\n\n\nWhen: Mon\, Apr 13\, 2026\, 4:30 PM\nLocation: Zoom\n \nJoin us for an engaging online panel discussion featuring successful women small business owners who will share their hard-won insights on managing business finances and building financial resilience. \nIn this interactive session\, our panelists will discuss the financial strategies\, tools\, and practices that have helped them navigate the challenges of small business ownership. From cash flow management and budgeting to preparing for growth and weathering financial storms\, these entrepreneurs will share practical advice drawn from their real-world experiences. \nThis panel is designed specifically for students in the WISE Accelerate: Financial Management class and WISE clients looking to strengthen their financial management skills. Whether you’re just starting your business journey or seeking to take your enterprise to the next level\, you’ll gain actionable insights you can apply immediately. \n\n\nSession Format (90 minutes):\n\nIntroductions (15 minutes): Meet our panelists and learn about their businesses and entrepreneurial journeys\nModerated Panel Discussion (45 minutes): Dive deep into financial management strategies\, lessons learned\, and best practices\nQ&A (25 minutes): Get your specific questions answered by our expert panelists\n\n\n\nPanelists:\n\nChris Belna\, CEO\, A La Carte Business Services\nTamika Otis\, CEO\, KABOD Consulting Group\nMe’Shae Rolling\, President\, Rolling Enterprises\nDana Scherzi\, CEO\, Scherzi Systems\n\n\n\nPlease note that if you are already enrolled in the Accelerate Financial Management Course\, you do NOT need to register for this session. \n \nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/panel-event-real-world-wisdom-from-successful-business-owners/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/04/17331_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260414T120000
DTEND;TZID=Africa/Abidjan:20260414T130000
DTSTAMP:20260423T044803
CREATED:20260325T170721Z
LAST-MODIFIED:20260325T170721Z
UID:17328-1776168000-1776171600@wisecenter.org
SUMMARY:WISE WBC Orientation
DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, Apr 14\, 2026\, 12:00 PM \nLocation: Zoom \n \nWISE is one of over 150 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. WISE is also a NYS Entrepreneurship Assistance Center. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-wbc-orientation-23/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/02/17258_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260421T120000
DTEND;TZID=Africa/Abidjan:20260421T133000
DTSTAMP:20260423T044803
CREATED:20260217T214430Z
LAST-MODIFIED:20260217T214434Z
UID:17250-1776772800-1776778200@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Tue\, Apr 21\, 2026\, 12 – 1:30 PM \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-75/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/06/16884_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260422T120000
DTEND;TZID=America/Halifax:20260422T130000
DTSTAMP:20260423T044803
CREATED:20260403T190704Z
LAST-MODIFIED:20260403T190704Z
UID:17336-1776859200-1776862800@wisecenter.org
SUMMARY:WISE Wins: Arteika Hunter\, Owner Clean & Glo Cleaning Services LLC
DESCRIPTION:Arteika launched Clean & Glo in August 2022 after more than a decade in the cleaning industry. What started as a path to financial independence and control over her time has grown into a trusted Central New York business offering commercial janitorial services\, painting\, property maintenance\, and lead remediation. \nHer dedication to quality service and creating job opportunities in her community earned her the 2024 New York State EAC Entrepreneur of the Year award. \nIn this episode\, host Melody Johnson (Owner of Melody’s Coworking & Event Space in Auburn\, NY) will sit down with Arteika to talk about her wins\, her challenges\, and what it takes to build a business that makes a real impact. \nIn Arteika’s words: \n“Clean & Glo not only created an income for me\, but it gave me a way to provide jobs for my community. It takes determination and dedication to start a business\, and you have to keep moving towards your goal.” \n  \nRSVP or bookmark the event by clicking HERE!
URL:https://wisecenter.org/event/wise-wins-arteika-hunter-owner-clean-glo-cleaning-services-llc/
LOCATION:LinkedIn Live
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/04/WISE-Wins-Announcement-April.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260507T110000
DTEND;TZID=Africa/Abidjan:20260507T123000
DTSTAMP:20260423T044803
CREATED:20251209T164525Z
LAST-MODIFIED:20251209T164525Z
UID:17173-1778151600-1778157000@wisecenter.org
SUMMARY:The 5 Must-Have Ingredients for an Online Store That Sells
DESCRIPTION:Launch Your Online Store: The 5 Must-Have Ingredients for a Shop That Sells with Maisha Walker from Message Medium\n\n\nThu\, May 7\, 2026\, 11:00 AM – 12:30 PM\n \nJoin us for an introduction to building an online store for small businesses with Maisha Walker from Message Medium. \nLocation: Zoom \n \nWhether you sell handmade goods\, vintage finds\, or wellness products\, this free session will show you how to create a store that’s clear\, credible\, and conversion-ready—no coding required.  \nIn just 90 minutes\, you’ll learn: \n\nThe 5 elements every high-converting store needs (most people miss #3)\nHow to structure your homepage to guide buyers to “Add to Cart”\nWhat to skip so you can launch faster and easier\nThe easiest way to get your store online—even if you’re not tech-savvy\n\nThis class is perfect if you… \n\nAlready have a products and just need the online store to start selling them\nAre stuck on how to build your store or what should go where\nWant a clean\, smart online shop—without getting overwhelmed by design or tech\nWant guidance from an experienced expert so you can avoid wasting time and money\n\n \n\n\nZoom Access Instructions\n \nYour Eventbrite confirmation email will include a link to the Zoom registration form. After you enter your name and email on that form\, Zoom will automatically send you another email with the link to join the session. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\n\nAbout Maisha Walker\n \nMaisha Walker is the Founder and President of Message Medium\, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic\, visible\, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate\, Columbia University\, Unilever\, WJ Detusch (the owner of Yellow Tail wines)\, NBA player Kyle Lowry\, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine\, and a 1994 graduate of Princeton University.
URL:https://wisecenter.org/event/the-5-must-have-ingredients-for-an-online-store-that-sells/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/12/17173_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260520T140000
DTEND;TZID=Africa/Abidjan:20260520T153000
DTSTAMP:20260423T044803
CREATED:20260217T214841Z
LAST-MODIFIED:20260217T214841Z
UID:17254-1779285600-1779291000@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Wed\, May 20\, 2026\, 2 – 3 PM \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-76/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/06/16884_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260611T110000
DTEND;TZID=Africa/Abidjan:20260611T123000
DTSTAMP:20260423T044803
CREATED:20251209T212341Z
LAST-MODIFIED:20260306T164009Z
UID:17176-1781175600-1781181000@wisecenter.org
SUMMARY:Building a Service Business Web Site with Maisha Walker
DESCRIPTION:Join us for an introduction to building a website for your service business with Maisha Walker from Message Medium\n\n\nThu\, June 11\, 2026\, 11:00 AM – 12:30 PM\n  \nJoin us for an introduction to building a website for your service business with Maisha Walker from Message Medium. \nLocation: Zoom \n  \nWe’ve all witnessed tremendous growth in people shopping for products and services online. Do you have a website and is it ready? Your website represents your brand online and is the one place you have total control over. Is it clear and easy to navigate? Is the design professional and mobile-friendly? Can your potential customers understand exactly what it is that you do and how to take the next step? \n  \nJoin this session to learn about the importance of your website\, its role in converting customers\, how to design for easy maintenance\, and how to make sure it works hard to help you grow your business without breaking the bank. \n\n\nZoom Access Instructions\n  \nYour Eventbrite confirmation email will include a link to the Zoom registration form. After you enter your name and email on that form\, Zoom will automatically send you another email with the link to join the session. \n  \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\n\nAbout Maisha Walker\n  \nMaisha Walker is the Founder and President of Message Medium\, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic\, visible\, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate\, Columbia University\, Unilever\, WJ Detusch (the owner of Yellow Tail wines)\, NBA player Kyle Lowry\, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine\, and a 1994 graduate of Princeton University.
URL:https://wisecenter.org/event/building-a-service-business-web-site-with-maisha-walker/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/12/17176_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260617T100000
DTEND;TZID=Africa/Abidjan:20260617T113000
DTSTAMP:20260423T044803
CREATED:20260217T215244Z
LAST-MODIFIED:20260217T215244Z
UID:17256-1781690400-1781695800@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Wed\, Jun 17\, 2026\, 10 – 11:30 AM \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-77/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/06/16884_image.png
END:VEVENT
END:VCALENDAR