BEGIN:VCALENDAR VERSION:2.0 PRODID:-//WISE Women's Business Center - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:WISE Women's Business Center X-ORIGINAL-URL:https://wisecenter.org X-WR-CALDESC:Events for WISE Women's Business Center REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Halifax BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20230312T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20231105T050000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20240310T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20241103T050000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20250309T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20251102T050000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20260308T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20261101T050000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250409T173000 DTEND;TZID=America/New_York:20250409T193000 DTSTAMP:20260423T063252 CREATED:20250227T171946Z LAST-MODIFIED:20250317T170443Z UID:16469-1744219800-1744227000@wisecenter.org SUMMARY:Accelerate: Business Plan Intensive DESCRIPTION:Spring 2025 dates: April 9 – June 11\, 2025\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCLASS IS FULL – No longer taking applications!\n\n\n\n\n\n\n\n\n\n\nDevelop a comprehensive business plan to confidently move your business forward! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOver 10 weeks of hands-on interactive sessions\, ABPI expert instructors will guide you through refining your business concept\, forecasting your future financials\, creating detailed plans for operations\, and developing your business pitch. URL:https://wisecenter.org/event/accelerate-business-plan-intensive-2/ LOCATION:NY ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/02/C9-Email-Banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250409T120000 DTEND;TZID=America/New_York:20250409T130000 DTSTAMP:20260423T063252 CREATED:20250317T165250Z LAST-MODIFIED:20250317T165250Z UID:16499-1744200000-1744203600@wisecenter.org SUMMARY:Power Hour: What to Know Before Starting a Podcast DESCRIPTION:This is an informal\, practical discussion geared toward small business owners who are just starting to explore podcasting\n\n\nWhen: Wed\, March 12\, 2025\, 12:00 – 1:00 PM \nLocation: Zoom (and streamed live on Facebook). \nFormatThe session begins with a 30-minute discussion between WISE business advisor\, Melody Johnson\, and our expert\, covering key questions we believe are most relevant to the audience\, similar to a panel format. We then open the conversation for audience questions. \nTopic \nPodcasting has become a popular way for small business owners to share their voice\, build trust\, and connect with customers\, but getting started can feel overwhelming. In this Power Hour conversation\, one of our small business advisors will sit down with a local podcasting expert ana gil of ana gil Studios to talk through what it really takes to launch a podcast\, without overcomplicating it or overspending. \nThis is an informal\, practical discussion geared toward small business owners who are just starting to explore podcasting. We’ll talk about free and low-cost tools\, simple formats\, and how to decide if podcasting makes sense for your business! \nWhat we’ll cover: \n\nWhat to consider before launching a podcast\nBasic equipment and tools to get started on a budget\nHow to structure your podcast and plan content\nFree or low-cost tools for recording\, editing\, and publishing\nWays podcasting can support your business goals\n\n\n\nAbout the WISE Power Hour \nThe WISE Power Hour is a monthly virtual roundtable designed specifically for women entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of entrepreneurs\, so sessions are conveniently held during the lunch hour and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other women in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\nAbout our expert: ana gil\, Branding and Creative Director\, ana gil studios\n \n\n\n\nana gil is a natural storyteller who knows how to make video podcasting feel effortless. As a passionate creator in the Ecamm live community—the go-to video production software for Mac—she produces two live shows\, helping fellow creators master video podcasting\, presentations\, and live streaming without the tech overwhelm. \nWhen she’s not geeking out over cameras and content\, she’s behind the lens at ana gil studios\, capturing headshots that help entrepreneurs and businesses show up confidently and authentically. \n\n\n___________________________________________________________________ \n \nThe Zoom link is emailed before the event by wisecenter@syr.edu.\n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements URL:https://wisecenter.org/event/power-hour-what-to-know-before-starting-a-podcast/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/03/16499_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250408T120000 DTEND;TZID=America/New_York:20250408T130000 DTSTAMP:20260423T063252 CREATED:20250311T153720Z LAST-MODIFIED:20250311T153720Z UID:16478-1744113600-1744117200@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, April 8th\, 2025\, 12:00 PM \n \nWISE is one of over 150 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nYou will receive an email from Eventbrite confirming registration after you have done so. The Zoom link for the event will be emailed 2 hours before the start of the event. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-11/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250312T120000 DTEND;TZID=America/New_York:20250312T130000 DTSTAMP:20260423T063252 CREATED:20250227T165501Z LAST-MODIFIED:20250227T165501Z UID:16466-1741780800-1741784400@wisecenter.org SUMMARY:Power Hour: Practical HR Tips for Growing Your Small Business DESCRIPTION:Interactive\, roundtable style virtual session with local CNY HR Experts\n\n\nWhen: Wed\, March 12\, 2025\, 12:00 – 1:00 PM \nLocation: Zoom (and streamed live on Facebook). \nFormatThe session begins with a 30-minute discussion between WISE business advisor\, Melody Johnson\, and our experts\, covering key questions we believe are most relevant to the audience\, similar to a panel format. We then open the conversation for audience questions. \nTopic \nThinking about hiring in the future or just getting your business off the ground? Join two local HR experts for a casual\, insightful conversation on building a strong HR foundation from the start. Whether you’re considering employees\, contractors\, or just want to be prepared for growth\, this Power Hour talk will help you think strategically\, avoid common pitfalls\, and set your business up for success. \n\n\nAbout the WISE Power Hour \nThe WISE Power Hour is a monthly virtual roundtable designed specifically for women entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of women entrepreneurs\, so sessions are conveniently held during the lunch hour and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other women in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\nAbout our experts:\n \n\n\nLindsay Mastrogiovanni\, Founder & People Strategist\, Conscious HR\n\n\n\nLindsay Mastrogiovanni is a dynamic entrepreneur\, HR consultant\, and leadership coach dedicated to creating people-focused workplaces that drive both profit and community impact. As the Founder & CEO of ConsciousHR\, Lindsay provides strategic and customized HR solutions to small businesses across industries like wellness\, cannabis\, and hospitality. Her mission is to empower business leaders to navigate complex challenges like compliance\, hiring\, and employee engagement with authenticity and purpose. \n\n\n\nCaprice Reader\, President and Senior Human Resources Consultant\, Reader HR Consulting\n\n\n\nCaprice Reader is a seasoned human resources professional with over 15 years of experience providing strategic HR guidance to organizations of all sizes. With expertise in multi-state employment law compliance and complex HR challenges\, Caprice has successfully implemented policies and programs that streamline processes and operational efficiency. Caprice’s ability to build strong relationships across all levels of the organization allows her to effectively manage employee relations\, develop leadership strategies\, and introduce innovative solutions organization-wide. \nCaprice specializes in compliance\, employee relations\, workplace investigations\, mediation\, training and development\, and fractional HR\, helping businesses navigate complex HR challenges while fostering positive workplace cultures. \nCaprice is an accomplished leader in the HR community\, currently serving as President of the Central NY Chapter of SHRM\, and is actively involved in the Food Bank of CNY’s HR Committee\, contributing her expertise to nonprofit workforce strategies. \nHer credentials include an MBA with a concentration in Human Resources Management and a Bachelor of Science in Business Administration from SUNY Oswego. She holds multiple certifications\, including SHRM SCP\, SPHR\, Certified Workplace Investigator\, and Certified Professional Mediator from Cornell University. \nBeyond her professional commitments\, Caprice enjoys traveling with her husband and their three rescue dogs\, as well as exploring new culinary experiences. \n\n\n\n___________________________________________________________________ \n \nThe Zoom link is emailed before the event by wisecenter@syr.edu.\n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements URL:https://wisecenter.org/event/power-hour-practical-hr-tips-for-growing-your-small-business/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/02/16466_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250311T120000 DTEND;TZID=America/New_York:20250311T130000 DTSTAMP:20260423T063252 CREATED:20250212T200955Z LAST-MODIFIED:20250212T200955Z UID:16458-1741694400-1741698000@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, March 11\, 2025\, 12:00 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nYou will receive an email from Eventbrite confirming registration after you have done so. The Zoom link for the event will be emailed 2 hours before the start of the event. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-10/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250306T120000 DTEND;TZID=America/New_York:20250306T130000 DTSTAMP:20260423T063252 CREATED:20250213T170659Z LAST-MODIFIED:20250213T170659Z UID:16460-1741262400-1741266000@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thu\, Mar 6\, 2025\, 12 – 1 PM ET \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-62/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/11/15865_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250212T120000 DTEND;TZID=America/New_York:20250212T130000 DTSTAMP:20260423T063252 CREATED:20250122T213858Z LAST-MODIFIED:20250122T213858Z UID:16395-1739361600-1739365200@wisecenter.org SUMMARY:Power Hour: Crafting Your Small Business Impact Story DESCRIPTION:Interactive\, roundtable style virtual session with Elin Barton of Riveo Creative\n\n\nWhen: Wed\, Feb 12\, 2025\, 12:00 PM \nLocation: Zoom (and streamed live on Facebook) \nFormatThe session begins with a 30-minute discussion between WISE business counselor\, Barb Stone\, and our experts\, covering key questions we believe are most relevant to the audience\, similar to a panel format. We then open the conversation for audience questions. \n \n\nTopic: Crafting Your Small Business Impact Story\nAudience: Women entrepreneurs from across Central New York\nTime: 30-minute conversation with you as the WISE Business Counselor\, followed by up to 20 minutes for audience questions and discussion\n\n \nStep into an transformative Power Hour with Elin Barton\, Founder of Riveo Creative\, to uncover the power of storytelling in defining and amplifying your small business’s unique impact. \nThis session is designed for women entrepreneurs in Central New York who want to connect their business stories to their mission\, values\, and community impact. Elin\, an expert in storytelling and branding\, will share actionable tips and insights to help you build a compelling narrative that resonates with your audience. \n \nDon’t miss this chance to cultivate a resonant and compelling story for your small business that deepens connections and elevates your community presence. \n\n\nAbout the WISE Power Hour \nThe WISE Power Hour is a monthly virtual roundtable designed specifically for women entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of women entrepreneurs\, so sessions are conveniently held during the lunch hour and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other women in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\nAbout our expert: \nElin Barton\, CEO and Founder of Riveo Creative\, is a seasoned expert in storytelling and video production with over 20 years of experience. Her career spans work in Prague\, Los Angeles\, and now as a leader helping businesses craft impactful narratives. Elin’s results-driven approach has supported clients across industries like healthcare\, energy\, education\, and small business. As a certified Women-Owned Business leader through WBENC and author of Ready\, Set\, Grit: Three Steps for Success in Life\, Liberty\, and the Pursuit of Happiness\, Elin is passionate about empowering entrepreneurs to connect their stories to their mission and values. \n \n\n\n___________________________________________________________________ \nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements URL:https://wisecenter.org/event/power-hour-crafting-your-small-business-impact-story/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/01/16395_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250211T120000 DTEND;TZID=America/New_York:20250211T130000 DTSTAMP:20260423T063252 CREATED:20250110T143824Z LAST-MODIFIED:20250110T143824Z UID:16333-1739275200-1739278800@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, Feb 11\, 2025\, 12:00 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-9/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250205T100000 DTEND;TZID=America/New_York:20250205T130000 DTSTAMP:20260423T063252 CREATED:20250110T145138Z LAST-MODIFIED:20250110T145138Z UID:16335-1738749600-1738760400@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thu\, Dec 5\, 2024\, 12:00 PM via Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-61/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/01/16335_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Halifax:20250204T120000 DTEND;TZID=America/Halifax:20250204T130000 DTSTAMP:20260423T063252 CREATED:20250129T150002Z LAST-MODIFIED:20250129T150507Z UID:16401-1738670400-1738674000@wisecenter.org SUMMARY:Intro to Google Analytics with Maisha Walker DESCRIPTION:What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are\, their behavior\, what content is engaging them\, and what content is converting them into customers. \nIn this class\, you’ll learn the basics of using the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results. \n\nWHEN:Tuesday\, February 4\, 2025\, 12:00 p.m. – 1:00 p.m.\nWHERE: Online via Zoom\nCOST: Free\nWHO should attend: Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business. URL:https://wisecenter.org/event/intro-to-google-analytics-with-maisha-walker/ LOCATION:Zoom ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2025/01/Intro-to-GA.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Halifax:20250115T090000 DTEND;TZID=America/Halifax:20250115T170000 DTSTAMP:20260423T063252 CREATED:20241206T203530Z LAST-MODIFIED:20241206T203530Z UID:16307-1736931600-1736960400@wisecenter.org SUMMARY:2025 Madison County Small Business Summit DESCRIPTION:​Get ready for an exciting opportunity to fuel your business dreams. The Small Business Summit is coming to Madison County on January 15\, 2025 at SUNY Morrisville\, and it’s all about helping you\, whether you’re a rural small business owner\, a solopreneur\, or an aspiring entrepreneur. \n​This Summit promises to be an engaging and informative event\, covering a wide range of topics to suit all types of businesses\, including: \n\nAccess to capital\nRegional resources for small business\n​Government contracting\nDeveloping your workforce\nMarketing\nRural women in business roundtable\n\nThere will also be opportunities for networking and one-on-one advising sessions with the Small Business Development Center\, the U.S. Small Business Administration\, the Partnership for Community Development\, and Wise Women’s Business Center. \n​The Small Business Summit is an accessible opportunity for small business enthusiasts to connect\, learn\, and grow. Whether you’re a seasoned pro or just starting out\, there’s something here for everyone.  It is brought to you by the Madison County Rural Equity Group which is comprised of local\, state and national small business support agencies.  Including The HUB – Partnership for Community Development\, North Central Small Business Development Center\, U.S. Small Business Administration\, SUNY Morrisville\, SCORE Central NY\, WISE Women’s Business Center\, and Madison County. \nDon’t miss this chance to connect with local experts and your fellow entrepreneurs. Seats are limited\, so be sure to reserve your spot early.  Join us at the Small Business Summit and invest in the future of your business. We can’t wait to welcome you to an event that’s all about helping you succeed in your business journey. \nRegistration: Tickets are $25\, includes lunch and refreshments URL:https://wisecenter.org/event/2025-madison-county-small-business-summit/ LOCATION:SUNY Morrisville\, Charlton Hall\, Chenango St\, Morrisville\, NY\, 13408 ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/12/Rural-EQ-Summit-2025-Instagram.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250114T120000 DTEND;TZID=America/New_York:20250114T130000 DTSTAMP:20260423T063252 CREATED:20241216T142336Z LAST-MODIFIED:20241216T142336Z UID:16323-1736856000-1736859600@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Thu\, Dec 12\, 2024\, 12:00 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-8/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250109T120000 DTEND;TZID=America/New_York:20250109T130000 DTSTAMP:20260423T063252 CREATED:20241216T142556Z LAST-MODIFIED:20241216T142556Z UID:16325-1736424000-1736427600@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thu\, Dec 5\, 2024\, 12:00 PM via Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-60/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/12/16325_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250108T120000 DTEND;TZID=America/New_York:20250108T130000 DTSTAMP:20260423T063252 CREATED:20241218T201408Z LAST-MODIFIED:20241218T201408Z UID:16328-1736337600-1736341200@wisecenter.org SUMMARY:Power Hour: Balancing Health and Hustle - Strategies for for Entrepreneurs DESCRIPTION:Balancing Health and Hustle – Strategies from Health Entrepreneurs and Enthusiasts Emily Gozy\, Ebony Unique\, and Allison Graff\n\n\nWhen: Wed\, Jan 8\, 2025\, 12:00 PM \nLocation: Zoom \nFormatThe session begins with a 30-minute discussion between WISE business counselor\, Barb Stone\, and our experts\, covering key questions we believe are most relevant to the audience\, similar to a panel format. We then open the conversation for audience questions. \n \n\nTopic: Balancing Health and Hustle: Strategies from health entrepreneurs and enthusiasts Emily\, Ebony\, and Allison\nAudience: Women entrepreneurs from across Central New York\nTime: 30-minute conversation with you as the WISE Business Counselor\, followed by up to 20 minutes for audience questions and discussion\n\n \nOur goal is to provide CNY women entrepreneurs with practical health tips and strategies that can be adapted to their unique lifestyles and business demands. Recognizing that health goals and what’s achievable look different for everyone\, this conversation aims to empower each attendee with flexible\, actionable insights from local entrepreneurs who walk the talk. By the end\, participants will feel encouraged to prioritize their well-being in ways that support both their personal health and professional growth. \n\n\nAbout the WISE Power Hour \nThe WISE Power Hour is a monthly virtual roundtable designed specifically for women entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of women entrepreneurs\, so sessions are conveniently held during the lunch hour and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other women in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\nAbout our experts: \n \nEmily Gozy\, MS RDN CDN\, Founder and CEO of Nourished with Emily\, LLC \nNourished with Emily is a Syracuse-based virtual nutrition counseling\, education\, and wellness programming company that helps busy professionals feel confident in their skin and in the kitchen to lead healthier lives. \n \nEbony Unique\, Founder & CEO of Unique Consults\, LLC \nUnique Consults partners with organizations and individuals to provide expert consulting\, offering strategies\, collaboration\, and best practices to implement sustainable processes. Ebony is dedicated to helping you achieve your goals while fostering growth and long-term success. \n \nAllison Graff\, Founder of mindful health coach \nAllison is your mindful health coach\, helping stressed-out super-folk live happier & healthier lives with mindfulness and a whole health approach to wellness. \n\n\n___________________________________________________________________ \nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements URL:https://wisecenter.org/event/power-hour-balancing-health-and-hustle-strategies-for-for-entrepreneurs/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/12/16328_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241212T120000 DTEND;TZID=America/New_York:20241212T130000 DTSTAMP:20260423T063252 CREATED:20241120T193553Z LAST-MODIFIED:20241120T193553Z UID:16294-1734004800-1734008400@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Thu\, Dec 12\, 2024\, 12:00 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-7/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241211T120000 DTEND;TZID=America/New_York:20241211T130000 DTSTAMP:20260423T063252 CREATED:20241203T204012Z LAST-MODIFIED:20241203T204012Z UID:16304-1733918400-1733922000@wisecenter.org SUMMARY:WISE Power Hour: NYS MWBE Debunked DESCRIPTION:WISE Power Hour: NYS MWBE Debunked with MWBE Specialist Me’Shae Brooks Rolling\n\n\nWhen: Wed\, Dec 11\, 2024\, 12:00 PM \nLocation: Zoom \n \nJoin us for a “Power Hour” with WISE MWBE Specialist (and certified business owner) Me’Shae Rolling as we simplify and demystify the NYS MWBE certification process. This informal conversation will explore what makes a business a good fit for certification\, break down the steps involved\, and address common challenges and questions. Learn about the real-world benefits of certification\, resources to guide you\, and how to make the most of your MWBE status. Whether you’re just exploring or ready to dive in\, this session is here to empower and inform you. \nWhat We’ll Cover: \n\nWho benefits most from NYS MWBE certification and how to assess fit\nCommon mistakes to avoid and tips for overcoming roadblocks\nResources to support you through certification and beyond\n\nBring your questions and join us for this engaging and practical conversation! \n \n\n\nAbout the WISE Power Hour \nThe WISE Power Hour is a monthly virtual roundtable designed specifically for women entrepreneurs. Each session focuses on a unique\, timely topic led by an expert in the field\, with moderation provided by a WISE advisor or counselor. This interactive format encourages questions and discussion\, creating a supportive and engaging learning environment. \nWe understand the demanding schedules of women entrepreneurs\, so sessions are conveniently held during the lunch hour and recordings are available afterward on our Facebook page. Topics are carefully selected to align with current business trends and the needs of our WISE clients. \nWhether you’re looking to stay informed\, find solutions\, or connect with other women in business\, the WISE Power Hour offers insights and inspiration in a format that works for you. \n\n\nAbout our expert: \n \nMe’Shae Brooks-Rolling is the MWBE Specialist at the WISE Women’s Business Center\, where she helps women entrepreneurs navigate the NYS Minority and Women-Owned Business Enterprise (MWBE) certification process to access government contracts and procurement opportunities. With a diverse career spanning financial literacy\, special events management\, and economic development\, Me’Shae is deeply committed to empowering underserved entrepreneurs. A Certified Educator in Personal Finance (CEPF) and an MWBE-certified entrepreneur herself\, she brings firsthand experience and expertise to her role. \n \nBefore joining WISE\, Me’Shae served as Executive Director of the Upstate Minority Economic Alliance and held leadership roles at Syracuse University\, including Director of Special Events at the Burton Blatt Institute and the Institute for Veterans and Military Families. She is the Franchise Owner & Operator at EventPrep\, Inc. and is also the author of How to Save Money & Organize Your Finances: Tales of an Urban Consumer and has a legacy of supporting her community through education and advocacy. Me’Shae’s work exemplifies her commitment to creating equitable opportunities for minority and women-owned businesses in Central New York and beyond. \n\n\n___________________________________________________________________ \nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements URL:https://wisecenter.org/event/wise-power-hour-nys-mwbe-debunked/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/12/16304_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241210T110000 DTEND;TZID=America/New_York:20241212T153000 DTSTAMP:20260423T063252 CREATED:20241111T145653Z LAST-MODIFIED:20241111T145653Z UID:16287-1733828400-1734017400@wisecenter.org SUMMARY:Marketing for Women Entrepreneurs Series: Leverage Email Marketing DESCRIPTION:Virtual series dedicated to empowering women entrepreneurs in Madison County and Central New York with marketing skills for their businesses\n\n\nIf you think email marketing has lost its touch\, think again. It remains one of the most powerful ways to connect with your customers and prospects—when done right. \nJoin digital marketing expert Maisha Walker\, President of Message Medium and Inc. Magazine columnist\, for an insightful session on mastering email marketing. Drawing on her extensive experience with small businesses and big-name clients like Mars Chocolate and Columbia University\, Maisha will guide you through building and implementing an effective email marketing strategy. \n \nKey Event Details:\nWebinar Session: \n\nDate & Time: Tuesday\, December 3rd\, 12:00 – 1:00 PM\n\nOptional Group Technical Support Session: \n\nDate & Time: Thursday\, December 5th\, 2:30 – 3:30 PM\nSelect the ticket with this add-on during registration to attend\n\nNote: \n\nLeverage Email Marketing Strategy & Software is part of a three-part series.\nEach session in the series requires a separate registration.\n\n \nWhat you’ll gain from this session: \n\nHow to create and grow an email list of engaged customers\n\n\nThe key elements of a high-performing email: from subject lines to call-to-actions\nBest practices for crafting compelling content that converts\nStrategies to attract new customers and retain loyal ones\nTips to get real results and boost your business’s profit with email marketing\n\n \nDiscover how to harness the power of email marketing to grow your business and strengthen customer relationships. This is your chance to learn from a true industry leader and make your marketing strategy work harder for you. \n \nWhen registering for the Leverage Email Marketing Strategy & Software webinar\, you will also have the option to register for an additional\, hands-on\, group support session on Thursday\, December 5th at 2:30 PM. Seats for the technical sessions are EXTREMELY LIMITED. To attend the technical support session\, you must select the ticket option with the support add-on. Once the support session is full\, there will not be additional seats or dates added. \n\n\nMarketing for Women Entrepreneurs Full Series Lineup:\n \nDigital Marketing 101\n\nWebinar on November 19th at 12 pm\nOptional Add-on technical support session on November 21st at12 pm\n\n \nBuilding a Website that Sells\n\nWebinar on December 3rd at 12 pm\nOptional Add-on technical support session on December 5th at 2:30 pm\n\n \nLeverage Email Marketing Strategy & Software\n\nWebinar on December 10th at 11 am\nOptional Add-on technical support session on December 12th at 2:30 pm\n\n________________________________________________________________________________ \n\n\nAbout the instructor: Maisha Walker\n\n\n\nMaisha Walker is the President of multiple-award-winning digital marketing agency Message Medium where she helps brands acquire new customers and achieve aggressive growth. She has been in the industry for more than 27 years predating both Google and Facebook. She has a featured online column with Inc. Magazine and has also been featured by Forbes\, Business Week\, the American Marketing Association\, Guy Kawasaki\, Bnet\, Entrepreneur\, Black Enterprise\, Fox News\, and NBC news among others and has toured the country personally conducting more than 700 events on social media\, search engine optimization\, search & social advertising\, email marketing and Web site design. She received her B.A. from Princeton University\, and began her love affair with coding at the early age of 9. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\nThis event is made possible by the CNY Community Foundation. URL:https://wisecenter.org/event/marketing-for-women-entrepreneurs-series-leverage-email-marketing/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/11/16287_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241205T120000 DTEND;TZID=America/New_York:20241205T130000 DTSTAMP:20260423T063252 CREATED:20241120T193641Z LAST-MODIFIED:20241120T193641Z UID:16296-1733400000-1733403600@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thu\, Dec 5\, 2024\, 12:00 PM via Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-59/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/11/15865_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241203T120000 DTEND;TZID=America/New_York:20241205T153000 DTSTAMP:20260423T063252 CREATED:20241111T145635Z LAST-MODIFIED:20241111T145635Z UID:16284-1733227200-1733412600@wisecenter.org SUMMARY:Marketing for Women Entrepreneurs Series: Building a Website that Sells DESCRIPTION:Virtual series dedicated to empowering women entrepreneurs in Madison County and Central New York with marketing skills for their businesses\n\n\nWe live in an age where online shopping is booming\, and having a website that effectively represents your brand is more essential than ever. Is your site prepared to convert visitors into loyal customers? \nJoin Maisha Walker\, a digital marketing expert and founder of Message Medium\, for an in-depth webinar where you’ll discover how to turn your website into a powerful sales tool. Maisha’s insights are perfect for entrepreneurs who want to make their websites clear\, professional\, and easy to navigate. \n \nKey Event Details:\nWebinar Session: \n\nDate & Time: Tuesday\, December 3rd\, 12:00 – 1:00 PM\n\nOptional Group Technical Support Session: \n\nDate & Time: Thursday\, December 5th\, 2:30 – 3:30 PM\nSelect the ticket with this add-on during registration to attend\n\nNote: \n\nBuilding a Website that Sells is part of a three-part series.\nEach session in the series requires a separate registration.\n\n \nWhat you’ll gain from this session: \n\nHow to tell your brand’s story online in a compelling way\nThe essentials of designing a responsive site that turns traffic into sales\n\n\nHow to plan for digital budgets and build a strong team\nThe significance of mobile-friendly design\nTips for choosing the best software to create or revamp your site\n\nThis session will give you practical tips and strategies to make sure your website helps you grow your business without stretching your budget. \n \nWhen registering for the Building a Website that Sells webinar\, you will also have the option to register for an additional\, hands-on\, group support session on Thursday\, December 5th at 2:30 PM. Seats for the technical sessions are EXTREMELY LIMITED. To attend the technical support session\, you must select the ticket option with the support add-on. Once the support session is full\, there will not be additional seats or dates added. \n\n\nMarketing for Women Entrepreneurs Full Series Lineup:\n \nDigital Marketing 101\n\nWebinar on November 19th at 12 pm\nOptional Add-on technical support session on November 21st at12 pm\n\n \nBuilding a Website that Sells\n\nWebinar on December 3rd at 12 pm\nOptional Add-on technical support session on December 5th at 2:30 pm\n\n \nLeverage Email Marketing Strategy & Software\n\nWebinar on December 10th at 11 am\nOptional Add-on technical support session on December 12th at 2:30 pm\n\n________________________________________________________________________________ \n\n\nAbout the instructor: Maisha Walker\n\n\n\nMaisha Walker is the President of multiple-award-winning digital marketing agency Message Medium where she helps brands acquire new customers and achieve aggressive growth. She has been in the industry for more than 27 years predating both Google and Facebook. She has a featured online column with Inc. Magazine and has also been featured by Forbes\, Business Week\, the American Marketing Association\, Guy Kawasaki\, Bnet\, Entrepreneur\, Black Enterprise\, Fox News\, and NBC news among others and has toured the country personally conducting more than 700 events on social media\, search engine optimization\, search & social advertising\, email marketing and Web site design. She received her B.A. from Princeton University\, and began her love affair with coding at the early age of 9. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\nThis event is made possible by the CNY Community Foundation. URL:https://wisecenter.org/event/marketing-for-women-entrepreneurs-series-building-a-website-that-sells/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/11/16284_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241119T120000 DTEND;TZID=America/New_York:20241121T130000 DTSTAMP:20260423T063252 CREATED:20241111T145618Z LAST-MODIFIED:20241111T145618Z UID:16281-1732017600-1732194000@wisecenter.org SUMMARY:Marketing for Women Entrepreneurs Series: Digital Marketing 101 DESCRIPTION:Virtual series dedicated to empowering women entrepreneurs in Madison County and Central New York with marketing skills for their businesses\n\n\nAre you ready to transform your digital presence and reach your ideal customers? Join WISE Women’s Business Center and The Hub for Digital Marketing 101\, part of the Marketing for Women Entrepreneurs Series\, led by Maisha Walker\, President of Message Medium and a seasoned marketing consultant with over 27 years of experience. \n \nIn today’s fast-paced digital world\, having an effective online strategy is essential for any business. From customer reviews on Yelp to mastering social media\, SEO\, and email marketing\, understanding the digital landscape is key to standing out and growing your business. \n \nKey Event Details:\nWebinar Session: \n\nDate & Time: Tuesday\, November 19th\, 12:00 – 1:00 PM\n\nOptional Group Technical Support Session: \n\nDate & Time: Thursday\, November 21st\, 12:00 – 1:00 PM\nSelect the ticket with this add-on during registration to attend\n\nNote: \n\nDigital Marketing 101 is part of a three-part series.\nEach session in the series requires separate registration.\n\n \nWhat you’ll gain from this session: \n\nIdentify the most effective digital marketing channels for your business.\nAvoid wasting time on strategies that don’t align with your goals.\nFocus on revenue-generating activities rather than just increasing traffic.\nDiscover the tools that best fit your unique business needs.\nLearn the differences between social media\, SEO\, Google Ads\, content marketing\, email marketing\, and influencer campaigns—and when to use them.\nUnderstand the importance of Google Analytics and how to harness it effectively.\nSee how your website plays a critical role in your overall digital marketing strategy.\n\n \nDon’t miss out on this opportunity to learn actionable strategies and expert insights to elevate your digital marketing efforts and drive real results for your business. \n \nWhen registering for the Digital Marketing 101 webinar\, you will also have the option to register for an additional\, hands-on\, group support session on Thursday\, November 21st at 12 pm. Seats for the technical sessions are EXTREMELY LIMITED. To attend the technical support session\, you must select the ticket option with the support add-on. Once the support session is full\, there will not be additional seats or dates added. \n\n\nMarketing for Women Entrepreneurs Full Series Lineup:\n \nDigital Marketing 101\n\nWebinar on November 19th at 12 pm\nOptional Add-on technical support session on November 21st at12 pm\n\n \nBuilding a Website that Sells\n\nWebinar on December 3rd at 12 pm\nOptional Add-on technical support session on December 5th at 2:30 pm\n\n \nLeverage Email Marketing Strategy & Software\n\nWebinar on December 10th at 11 am\nOptional Add-on technical support session on December 12th at 2:30 pm\n\n________________________________________________________________________________ \n\n\nAbout the instructor: Maisha Walker\n\n\n\nMaisha Walker is the President of multiple-award-winning digital marketing agency Message Medium where she helps brands acquire new customers and achieve aggressive growth. She has been in the industry for more than 27 years predating both Google and Facebook. She has a featured online column with Inc. Magazine and has also been featured by Forbes\, Business Week\, the American Marketing Association\, Guy Kawasaki\, Bnet\, Entrepreneur\, Black Enterprise\, Fox News\, and NBC news among others and has toured the country personally conducting more than 700 events on social media\, search engine optimization\, search & social advertising\, email marketing and Web site design. She received her B.A. from Princeton University\, and began her love affair with coding at the early age of 9. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\nThis event is made possible by the CNY Community Foundation. URL:https://wisecenter.org/event/marketing-for-women-entrepreneurs-series-digital-marketing-101/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/11/16281_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241114T090000 DTEND;TZID=America/New_York:20241114T100000 DTSTAMP:20260423T063252 CREATED:20241008T170346Z LAST-MODIFIED:20241008T170346Z UID:16265-1731574800-1731578400@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Thursday\, November 14th\, 2024\, from 9-10 AM via Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-58/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/11/15865_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241112T133000 DTEND;TZID=America/New_York:20241112T153000 DTSTAMP:20260423T063252 CREATED:20241022T161134Z LAST-MODIFIED:20241022T161134Z UID:16274-1731418200-1731425400@wisecenter.org SUMMARY:From Idea to Launch: Business Validation Workshop DESCRIPTION:Join us for a small\, interactive\, in-person\, training session designed to help you move from idea to launch.\n\n\nWISE is piloting a new\, hands-on workshop! \nJoin us for a small\, interactive training session designed to help you move from idea to launch. You’ll gain practical tools and strategies to validate your business idea through customer discovery\, market research\, and business validation. \n \n\nUnderstand Customer Discovery: Learn how to identify your target audience and gather insights to shape your business idea.\nConduct Market Research: Gain tools to analyze market trends\, competition\, and demand for your product or service.\nValidate Your Business Idea: Apply practical strategies to test and refine your idea\, ensuring it is viable for launch.\nInstructor: WISE is excited to welcome Linda Dickerson Hartsock for this special session. With over 30 years of experience working with entrepreneurs\, Linda has a passion for helping aspiring business owners turn their ideas into successful ventures. You’ll leave this session inspired by one of the best in the field\, equipped with practical skills you can apply to your current ideas and future product or service launches.\n\n\n\n——————————————- \n \nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/from-idea-to-launch-business-validation-workshop/ LOCATION:WISE Women’s Business Center\, 100 Madison Street\, Syracuse\, NY 13202\, Syracuse\, NY\, 13202\, US ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/10/16274_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241105T140000 DTEND;TZID=America/New_York:20241105T150000 DTSTAMP:20260423T063252 CREATED:20241008T171123Z LAST-MODIFIED:20241008T171123Z UID:16267-1730815200-1730818800@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tuesday\, November 5th\, from 2-3 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-6/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241022T120000 DTEND;TZID=America/New_York:20241022T130000 DTSTAMP:20260423T063252 CREATED:20240906T141252Z LAST-MODIFIED:20240906T141252Z UID:16244-1729598400-1729602000@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Tuesday\, October 22nd\, 2024\, from 12 – 1 PM via Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-57/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/11/15865_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241008T120000 DTEND;TZID=America/New_York:20241008T130000 DTSTAMP:20260423T063252 CREATED:20240905T220127Z LAST-MODIFIED:20240905T220127Z UID:16242-1728388800-1728392400@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Tuesday\, October 8th\, 2024\, from 12-1 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-5/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240925T090000 DTEND;TZID=America/New_York:20240925T100000 DTSTAMP:20260423T063252 CREATED:20240827T160819Z LAST-MODIFIED:20240827T160819Z UID:16206-1727254800-1727258400@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Wednesday\, September 25th\, 2024\, from 9-10 AM via Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-56/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2023/11/15865_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Halifax:20240918T173000 DTEND;TZID=America/Halifax:20241120T193000 DTSTAMP:20260423T063252 CREATED:20240816T170512Z LAST-MODIFIED:20240903T191131Z UID:16199-1726680600-1732131000@wisecenter.org SUMMARY:Accelerate Business Plan Intensive - NO LONGER ACCEPTING APPLICATIONS DESCRIPTION:**APPLICATIONS ARE NO LONGER BEING ACCEPTED FOR THIS COHORT**\nThis 10-week\, hands-on course is geared toward women entrepreneurs who have recently launched a new business or have a well-vetted business idea for which they need a business plan. Visit the website for more details. \nWhy write a business plan? \nA business plan is necessary if you plan to apply for a bank loan. It’s also a useful tool when bringing on business partners or looking for investors. The writing process itself will also help you determine if your business has a chance at success\, give you an idea of startup costs and how much you’ll need to invest or finance\, and uncover potential challenges. A business plan is a living\, changing document that gives you as the business owner a strategic roadmap for the future. \nProgram features \nThis course covers every major section of the business plan\, from executive summary to financial forecasts\, using real-life examples and best practices. Throughout the program\, you’ll attend class sessions\, spend time working on your plan\, and get feedback and 1:1 support from a business mentor. Between sessions\, there will be optional expert led sessions covering relevant small business topics including accounting\, HR\, legal considerations\, loan readiness\, MWBE certification\, and more. \nProgram fee and fee waivers \nThe fee for this program is $150 and covers all 10 sessions\, optional expert sessions\, and a 3 month subscription to LivePlan\, the leading business plan writing tool. \nOur goal is to make this program accessible to our community. We are able to keep costs low for this cohort through partial sponsorship by Empire State Development. The course fee of $150 partially covers the cost of our program facilitators\, materials\, and software. A limited number of need-based scholarships are available. For information about scholarship availability please contact Jennifer McGee\, Program Manager\, at jemcgee@syr.edu. \nEligibility & how to apply \nTo be eligible\, you must: \n\nBe the owner of a recently launched business\, OR\nHave a well-vetted business idea. If you haven’t yet launched\, you must supply evidence of significant market research and describe the steps you’ve taken to validate your business idea\nCommit to attending all 10 classes\, held on Wednesday evenings from 5:30 – 7:30 pm starting September 18\, 2024\nCommit to spending 2+ hours outside of class every week working on your business plan and keeping up with the writing assignments\nComplete all required steps in the application and registration process\n\nVisit the Accelerate: Business Plan Intensive website for more information. \nFor questions\, please contact Jennifer McGee at jemcgee@syr.edu. URL:https://wisecenter.org/event/accelerate-business-plan-intensive/ LOCATION:Hybrid ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/08/C8-EB-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240917T160000 DTEND;TZID=America/New_York:20240917T183000 DTSTAMP:20260423T063252 CREATED:20240903T190847Z LAST-MODIFIED:20240903T190847Z UID:16230-1726588800-1726597800@wisecenter.org SUMMARY:Women Entrepreneurs: Leadership Through Coaching DESCRIPTION:Empower your small business by adopting a leadership style that drives growth and engagement.\n\n\nEvent Details: \nDate: September 17th\, 2024 \nTime: 4:00 – 6:30 pm \nLocation: Chittenango Landing Canal Boat Museum\, 717 Lakeport Rd\, Chittenango\, NY 13037 \nCost: $10 \n \nAre you a woman small business owner? Join us for an exclusive workshop\, presented by NBT Bank Vice President\, Talent Development Business Partner\, and Professional Business Coach\, Amy Sherwood\, ACC\, SHRBP. Learn how to empower your small business by adopting a leadership style that drives growth and engagement\, whether you have a team or are a solopreneur. \n \nEvent Highlights: \n\nInformative presentation with a leadership expert\nParticipate in a Q&A session\nNetwork with fellow women entrepreneurs in an empowering environment.\n\n \nAbout Amy Sherwood: Amy brings extensive experience in coaching\, human resources\, talent\, and organizational development. She specializes in creating and enhancing talent development programs\, fostering growth-oriented cultures\, and aligning talent strategies with business goals. Amy is passionate about coaching and has earned certifications as an Associate Certified Coach (ACC) from the International Coaching Federations (ICF) and Strategic Human Resource Business Partner (SHRBP). \nAmy is most excited to inspire people to find what they love\, leverage their strengths\, and show up as their authentic selves. She is eager to bring her expertise in talent management and her passion for coaching and developing high-performing teams to contribute to your growth and continued success. \nOutside of work\, she enjoys time with her husband\, Mark\, and their Labrador\, Dublin\, and pursues interests in professional organizing\, travel\, and music. \nSpaces are limited\, so reserve your spot today to secure your place at this transformative workshop. Don’t miss this opportunity to invest in yourself and your business. \n \nThis special event is presented by The WISE Women’s Business Center and The Hub and sponsored by CNY Community Foundation. Special thanks to NBT Bank. \n\n\nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\n\nAbout WISE:\nThe WISE Women’s Business Center empowers women entrepreneurs to succeed and thrive in the local business landscape through a range of programs and services\, including business development workshops and personalized small business coaching. WISE is hosted by Whitman School of Management at Syracuse University and funded in part by a cooperative agreement through the U.S. Small Business Administration. In 2023\, WISE became a designated New York state Entrepreneurship Assistance Center. \n \nAbout The Hub:\nWe are a community of entrepreneurs. We believe that given the right tools\, connections and knowledge\, anyone who really wants to\, can start or grow their own business. Located in the heart of the Village of Hamilton\, we work with businesses\, agriculture\, and nonprofits throughout southern Madison County\, home to an abundance of natural resources and an industrious workforce. A partnership between The Partnership for Community Development (PCD) and Colgate University’s Thought Into Action (TIA) Entrepreneurship Program\, the Hub is funded through the Empire State Development New York State Business Incubator Program and is a New York State Certified Business Incubator. \n\n\nSponsored by CNY Community Foundation\n\n\n\nSpecial thanks to NBT Bank URL:https://wisecenter.org/event/women-entrepreneurs-leadership-through-coaching/ LOCATION:Chittenango Landing Canal Boat Museum\, 717 Lakeport Road\, Chittenango\, NY 13037\, Chittenango\, NY\, 13037\, US ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/09/16230_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240905T120000 DTEND;TZID=America/New_York:20240905T130000 DTSTAMP:20260423T063252 CREATED:20240827T160801Z LAST-MODIFIED:20240827T160801Z UID:16204-1725537600-1725541200@wisecenter.org SUMMARY:WISE WBC Orientation DESCRIPTION:Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.\n\n\nWhen: Thursday\, September 5th\, 2024\, from 12-1 PM \n \nWISE is one of over 140 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York\, Syracuse. \nWISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \n \nLocation: Zoom \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/wise-wbc-orientation-4/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/05/16070_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240820T120000 DTEND;TZID=America/New_York:20240820T130000 DTSTAMP:20260423T063252 CREATED:20240726T192027Z LAST-MODIFIED:20240726T192027Z UID:16151-1724155200-1724158800@wisecenter.org SUMMARY:Building Blocks for Starting Your Business DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \nLocation: Zoom \n \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-55/ LOCATION:Online Event ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2024/07/16151_image.png END:VEVENT END:VCALENDAR