WISE Women's Business Center

Building Blocks for Starting your Business
2023-07-05 09:00 - 10:00 (America/New_York), 2023-06-13 08:30 - 09:30 (America/New_York), 2023-06-01 12:00 - 13:00 (America/New_York), 2023-05-23 08:00 - 09:00 (America/New_York), 2023-04-19 08:00 - 09:00 (America/New_York), 2023-04-05 12:00 - 13:00 (America/New_York), 2023-03-22 12:00 - 13:00 (America/New_York), 2023-03-09 12:00 - 13:00 (America/New_York) and 9 more dates
Join us for an introduction to entrepreneurship and starting a business!

Join us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace, target marketing, unique selling points, and building your support team.
Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

WISE Orientation
2023-06-12 12:00 - 13:00, 2023-04-03 12:00 - 13:00, 2023-03-13 12:00 - 13:00, 2023-02-13 12:00 - 13:00, 2023-01-09 12:00 - 13:00, 2022-12-05 12:00 - 13:00, 2022-11-14 12:00 - 13:00 (America/New_York)
Interested in learning more about WISE Women’s Business Center and our services? Join us for an orientation.

WISE is one of over 100 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration, and hosted by the Martin J. Whitman School of Management at Syracuse University. We are located in the heart of Central New York, Syracuse.
WISE helps women start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital.
This orientation will cover WISE services, what you can expect from these services, and how we can help! We will give an overview of the center, personnel, resources available, and other information to help you navigate our services.
Who should attend? People in the greater CNY and Upstate NY area looking to start a business, or seeking help in growing their existing business

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Copy of Building Blocks for Starting your Business
2023-05-03 12:00 - 13:00 (America/New_York)

Learning & Accountability Group: Video Marketing Strategies for Businesses
2023-04-24 12:00 - 2023-05-15 13:00 (America/New_York)
This four week session will teach you the basics of creating videos and using them for marketing for your small business

2023 Learning & Accountability Groups!

WISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023), creating great marketing content (March 2023), and leveraging video for your small business (April 2023)!
What is a Learning & Accountability Group? These groups are expert-led and discussion-based peer groups focused on a specific topic.

Logistics & format
Groups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert-led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can.
The goal is to both learn new concepts and take action. To that end, we include an accountability component. See below for topics covered in each group.

Eligibility & how to register
To be eligible, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early!

Video Marketing Strategies for Small Businesses with Ana Gil
Are you a small business owner looking to take your marketing efforts to the next level? Do you want to learn how to create and use video to engage and convert your customers? If so, this course is for you!
In this course, you’ll learn from industry expert Ana Gil on how to create and use video to market your small business. You’ll discover how to create videos that engage your audience, tell your brand’s story, and promote your products or services. You’ll also learn how to measure the success of your video marketing efforts and optimize your strategy.
• How to create a video for your small business
• How to make videos that engage your audience
• How to use video to market your small business
• Measuring the success of your video marketing

Course Dates: Monday, Apr 24, 2023 – Monday, May 15, 2023; 12 – 1pm via Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Learning & Accountability Group: Content Creation for Your Business
2023-03-21 07:30 - 2023-04-11 08:30 (America/New_York)
This four week session will teach you the basics of creating content for your small business

2023 Learning & Accountability Groups!

WISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023), creating great marketing content (March 2023), and leveraging video for your small business (April 2023)!
What is a Learning & Accountability Group? These groups are expert-led and discussion-based peer groups focused on a specific topic.

Logistics & format
Groups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert-led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can.
The goal is to both learn new concepts and take action. To that end, we include an accountability component. See below for topics covered in each group.

Eligibility & how to register
To be eligible, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early!

Available now
Contentology: Creating Scroll-stopping Copy for Your Business with Lena Fleming.
Join marketing expert Lena Fleming to learn how to create scroll-stopping content that attracts and converts new customers by:

Identifying the unique value of your product or service

Learning to be transparent through storytelling

Understanding how to write content that will capture your audience

Course Dates: Tuesday, Mar 21, 2023 – Tuesday, Apr 11, 2023; 7:30 – 8:30am via Zoom

Coming soon

Leveraging Video for Your Small Business

Course Dates: Monday, Apr 24, 2023 – Monday, May 15, 2023; 12 – 1pm via Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Preparing Against Banking Fraud for Your Small Business
2023-03-20 12:00 - 13:00 (America/New_York)
Learn about ways to protect your business against fraud and cyber-attacks

Over 70% of small businesses are victims of payment fraud and new scams continue to emerge.
Join Martha Quinn and Shelly Thompson-Liedka from M&T Bank to learn about ways to safeguard your business against fraud and cyber-attacks. Martha and Shelley will discuss how fraudsters might target your business and provide tactics you can employ if your business falls victim to fraud. Don’t miss this important hour for your small business.

Location: Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Learning & Accountability Group: Strategic Planning for Your Small Business
2023-02-09 08:00 - 2023-03-02 09:00 (America/New_York)
This four week session will teach you the basics of strategic planning for your small business

2023 Learning & Accountability Groups!

WISE is offering three Learning & Accountability Groups in 2023 to help you reach your goals with strategic planning (Feb 2023), creating great marketing content (March 2023), and leveraging video for your small business (April 2023)!

To kick off your New Year with a solid plan, we will start with Strategic Planning for Your Small Business.

Sessions start February 9th. Register here!

What is a Learning & Accountability Group? These groups are expert led and discussion-based peer groups focused on a specific topic.

Logistics & format

Groups meet via Zoom and are limited to ~8 participants. Each group is four weeks in length and will meet weekly for 1 hour. Sessions are expert led and lightly facilitated; it’s a blend of about 50% new information and 50% sharing and feedback from the group. Come ready to engage – keep your cameras and mics on if you can.

The goal is to both learn new concepts and take action. To that end, we’re including an accountability component. See below for topics covered in each group.

Eligibility & how to register

To be eligible, you must be in business and able to attend all 4 sessions virtually. Spots are very limited so register early!

Available now

Strategic Planning for Your Small Business with Barb Stone – Register here!

Description: This four week session will teach you the basics of strategic planning WISE style – a focus on purpose driven planning with some of our favorite tools & templates. It’s a great fit if you are a current business owner who would like tools (and some accountability) to get past the pain points so you can start taking action.

Course Dates: Thursday, Feb 9, 2023 – Thursday, Mar 2, 2023; 8 – 9am via Zoom

Coming soon

Creating Great Marketing Content for Your Small Business

Course Dates: Tuesday, Mar 21, 2023 – Tuesday, Apr 11, 2023; 7:30 – 8:30am via Zoom

Leveraging Video for Your Small Business

Course Dates: Monday, Apr 24, 2023 – Monday, May 15, 2023; 12 – 1pm via Zoom

After registering, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

Financial Management Series
2022-10-27 17:30 - 2022-11-17 19:30 (America/Halifax) | AXA Tower I, 100 Madison Street, Syracuse, NY 13202, Syracuse, NY, 13202, US
This workshop is aimed at entrepreneurs who own or are close to launching a small business and want to learn more about financial management

Summary
This four-part series covers financial management for small businesses, including budgeting and bookkeeping, creating and using the three financial statements, how to conduct a cash flow analysis, and creating a financial forecast. The sessions are hands-on and participatory, so come ready to engage with your instructor and your peers. It’s organized as a cohort, so you’ll sign up once for all four sessions.
Audience
This workshop is aimed at entrepreneurs who own or are close to launching a small business and want to learn more about financial management . The more actual financials you have to apply the concepts to, the more concrete and useful you’ll find the material. Therefore, this course is likely not appropriate for entrepreneurs who are still defining their business idea and/or are far from launching.
Logistics*
The course will be from 5:30 – 7:30pm on the following dates:
Thursday, October 27: Business Budgeting: Planning for Profit and Success
Thursday, November 3: Bookkeeping Basics: What Exactly is Bookkeeping and Why Should We Do It?
Thursday, November 10: Monitoring Financial Performance: Interpreting Financial Statements & Cash Flow Projections
Thursday, November 17: Financial Forecasting: Why Forecasting is Critical to Your Business
*Registration is for the entire 4-part series, NOT individual events.
Each session will last approximately 2 hours including time for discussion and questions.
What to expect
The content is practical. You’ll be able to apply what you’ve learned to your own business.
The material will be challenging if you’re new to the topics, especially cash flow analysis. You’ll be provided with a coursebook you can use to take notes and reference later. Be prepared to ask questions.
The sessions are participatory. Given the hands-on nature of this program, in-person attendance is encouraged. Come ready to discuss concepts and apply them to your own business.

Prior to the course start, you will receive an email from the WISE WBC team with additional course details and parking information.
You will also receive a link on your confirmation page and in your confirmation email asking you to complete a WISE information form if you have not before. Please complete the form at the link in the confirmation prior to the event.
