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DTSTART;TZID=America/New_York:20260811T120000
DTEND;TZID=America/New_York:20260811T130000
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CREATED:20260720T133932Z
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UID:17393-1786449600-1786453200@wisecenter.org
SUMMARY:WISE WBC Orientation
DESCRIPTION:Interested in learning more about WISE Women's Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, Aug 11\, 2026\, 12 – 1 PM \nLocation: Zoom \n \nWISE is one of over 150 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. WISE is also a NYS Entrepreneurship Assistance Center. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \nThis session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-wbc-orientation-27/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/06/17373_image.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260819T170000
DTEND;TZID=America/New_York:20260819T183000
DTSTAMP:20260720T132057Z
CREATED:20260720T132057Z
LAST-MODIFIED:20260720T132057Z
UID:17391-1787158800-1787164200@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Wed\, Aug 19\, 2026\, 5 – 6 PM \nLocation: Zoom \n \nGet the foundation you need to launch your small business with confidence. This interactive workshop walks you through the essential steps every entrepreneur should take before opening their doors—from validating your idea to making it official. \nIn this session\, you’ll learn how to: \n\nUnderstand the small business landscape and avoid common pitfalls\nConduct market research to determine if there’s real demand for your product or service\nDefine your target customer and craft a clear value proposition\nBuild your “BAIL” team (Banker\, Accountant\, Insurance agent\, Lawyer) for professional support\nNavigate business structures\, registration\, licenses\, and legal requirements\nDevelop a simple business plan using practical tools like the Business Model Canvas\nCalculate your startup costs\, operating expenses\, and break-even point\nAccess federal\, state\, and local resources to support your launch\n\nWhether you’re still in the idea stage or ready to take the leap\, this class will give you a roadmap and the confidence to move forward. Come with questions—this is a learning space designed for interaction and practical application. \nWho Should Attend: This session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-79/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/06/17370_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260903T120000
DTEND;TZID=America/New_York:20260903T130000
DTSTAMP:20260819T195400Z
CREATED:20260819T195400Z
LAST-MODIFIED:20260819T195400Z
UID:17517-1788436800-1788440400@wisecenter.org
SUMMARY:WISE WBC Orientation
DESCRIPTION:Interested in learning more about WISE Women's Business Center and our services? Join us for an orientation.\n\n\nWhen: Thu\, Sep 3\, 2026\, 12 – 1 PM \nLocation: Zoom \n \nWISE is one of over 150 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. WISE is also a NYS Entrepreneurship Assistance Center. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \nThis session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox.  \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-wbc-orientation-28/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/06/17373_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260908T140000
DTEND;TZID=America/New_York:20260908T153000
DTSTAMP:20260731T204027Z
CREATED:20260731T204027Z
LAST-MODIFIED:20260731T204027Z
UID:17412-1788876000-1788881400@wisecenter.org
SUMMARY:Leveraging Google Analytics with Maisha Walker
DESCRIPTION:Learn to use Google Analytics to track your website traffic\, measure conversions\, and maximize your digital marketing results.\n\n\nTue\, Sep 8\, 2026\, 2 – 3 PM\n \nJoin us for an introduction to building a website for your service business with Maisha Walker from Message Medium. \nLocation: Zoom \n \nWhat is the best source of information to find out whether your online marketing  efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are\, their behavior\, what content is engaging them\, and what is converting them into customers. \nIn this class\, digital marketing expert Maisha Walker will teach you how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results. \n\n\nThe Zoom link will be emailed 2 hours before the start of the event. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements. \n\n\n\nAbout Maisha Walker\n \nMaisha Walker is the Founder and President of Message Medium\, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic\, visible\, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate\, Columbia University\, Unilever\, WJ Detusch (the owner of Yellow Tail wines)\, NBA player Kyle Lowry\, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine\, and a 1994 graduate of Princeton University.
URL:https://wisecenter.org/event/leveraging-google-analytics-with-maisha-walker/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/07/17412_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T100000
DTEND;TZID=America/New_York:20260922T113000
DTSTAMP:20260921T161940Z
CREATED:20260824T174232Z
LAST-MODIFIED:20260921T161940Z
UID:17519-1790071200-1790076600@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Tue\, Sep 22\, 2026\, 10 – 11:30 AM \nLocation: Zoom \n  \nGet the foundation you need to launch your small business with confidence. This interactive workshop walks you through the essential steps every entrepreneur should take before opening their doors—from validating your idea to making it official. \nIn this session\, you’ll learn how to: \n\nUnderstand the small business landscape and avoid common pitfalls\nConduct market research to determine if there’s real demand for your product or service\nDefine your target customer and craft a clear value proposition\nBuild your “BAIL” team (Banker\, Accountant\, Insurance agent\, Lawyer) for professional support\nNavigate business structures\, registration\, licenses\, and legal requirements\nDevelop a simple business plan using practical tools like the Business Model Canvas\nCalculate your startup costs\, operating expenses\, and break-even point\nAccess federal\, state\, and local resources to support your launch\n\nWhether you’re still in the idea stage or ready to take the leap\, this class will give you a roadmap and the confidence to move forward. Come with questions—this is a learning space designed for interaction and practical application. \nWho Should Attend: This session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-80/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/06/17370_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260924T173000
DTEND;TZID=America/Halifax:20261203T193000
DTSTAMP:20260818T203526Z
CREATED:20260728T134147Z
LAST-MODIFIED:20260818T203526Z
UID:17406-1790271000-1796326200@wisecenter.org
SUMMARY:Accelerate: Business Plan Intensive - CLOSED - CLASS IS FULL
DESCRIPTION:Develop a comprehensive business plan to confidently move your business forward! \nOver 10 weeks of hands-on interactive sessions\, ABPI expert instructors will guide you through refining your business concept\, forecasting your future financials\, creating detailed plans for operations\, and developing your business pitch. \nFall 2026 Class Dates: September 24 – December 3 \nClick here for more info and to apply
URL:https://wisecenter.org/event/accelerate-business-plan-intensive-application-open-now/
LOCATION:Hybrid
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/07/Homepage-Slider-class-closed.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261006T120000
DTEND;TZID=America/New_York:20261006T130000
DTSTAMP:20260925T143154Z
CREATED:20260925T143154Z
LAST-MODIFIED:20260925T143154Z
UID:17529-1791288000-1791291600@wisecenter.org
SUMMARY:WISE Women's Business Center Orientation
DESCRIPTION:Interested in learning more about WISE Women's Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, October 6th\, 2026\, 12 – 1 PM \nLocation: Zoom \n \nWISE is one of over 130 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. WISE is also a NYS Entrepreneurship Assistance Center. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \nWho should attend? People in the greater CNY and Upstate NY area looking to start a business\, or seeking help in growing their existing business \nThis session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nWho Should Attend: This session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-womens-business-center-orientation-2/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/09/17529_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261023T130000
DTEND;TZID=America/New_York:20261023T143000
DTSTAMP:20261001T210140Z
CREATED:20261001T210140Z
LAST-MODIFIED:20261001T210140Z
UID:17533-1792760400-1792765800@wisecenter.org
SUMMARY:Building Blocks for Starting Your Business
DESCRIPTION:Join us for an introduction to entrepreneurship and starting a business!\n\n\nWhen: Fri\, Oct 23\, 2026\, 1 – 2:30 PM \nLocation: Zoom \n \nJoin us for an introduction to entrepreneurship and starting a business! Learn the basic ideas on determining a need in the marketplace\, target marketing\, unique selling points\, and building your support team. \n \n\n\nWho Should Attend: This session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-blocks-for-starting-your-business-81/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/06/17370_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261104T120000
DTEND;TZID=America/New_York:20261104T133000
DTSTAMP:20261015T194436Z
CREATED:20261015T194436Z
LAST-MODIFIED:20261015T194436Z
UID:17544-1793793600-1793799000@wisecenter.org
SUMMARY:Building Your WISE Business Foundation: Cayuga County
DESCRIPTION:Cayuga County entrepreneurs: join WISE for a free intro to our services + the essentials of starting a business.\n\n\n📅 Wednesday\, November 4\, 2026🕐 12:00 – 1:30 PM💻 Via Zoom | Free \n \nBuilding Your WISE Business Foundation: Cayuga County \nAre you thinking about starting a business\, or are you in the early stages of launching one in Cayuga County? This special combined session brings together two of WISE’s most popular introductory offerings into one convenient virtual event. \nWe’ll start with an introduction to WISE Women’s Business Center — who we are\, who we serve\, and how our no-cost counseling\, training\, and connections can support your entrepreneurial journey across Central New York\, including Cayuga County specifically. \nThen\, we’ll dive into the essentials of starting a business\, covering: \n\nUnderstanding the small business landscape and common reasons businesses succeed or fail\nConducting market research — knowing who your customer is and what problem you solve for them\nBusiness planning basics\, including a simple one-page business model framework\nFinancial fundamentals: startup costs\, operating costs\, and your break-even point\nBuilding your “BAIL” team (Banker\, Accountant\, Insurance agent\, Lawyer) and other support resources\nMaking it legal: entity formation\, registration\, licensing\, and permits\n\nWhether you’re still exploring your idea or ready to take your first concrete steps\, this session will give you a clear roadmap — plus a chance to learn how WISE’s free counseling and resources can support you along the way. \n\n\nWho Should Attend: This event is designed especially for aspiring and early-stage entrepreneurs in Cayuga County\, though all are welcome. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/building-your-wise-business-foundation-cayuga-county/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/10/17544_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261110T120000
DTEND;TZID=America/New_York:20261110T130000
DTSTAMP:20261006T192713Z
CREATED:20261006T192713Z
LAST-MODIFIED:20261006T192713Z
UID:17535-1794312000-1794315600@wisecenter.org
SUMMARY:WISE Women's Business Center Orientation
DESCRIPTION:Interested in learning more about WISE Women's Business Center and our services? Join us for an orientation.\n\n\nWhen: Tue\, Nov 10\, 2026\, 12 – 1 PM \nLocation: Zoom \n \nWISE is one of over 130 Women’s Business Centers in the US. WISE is funded in part by the Small Business Administration\, and hosted by the Martin J. Whitman School of Management at Syracuse University. WISE is also a NYS Entrepreneurship Assistance Center. We are located in the heart of Central New York\, Syracuse. \nWISE helps people start and grow their own businesses. WISE offers free business counseling and targeted training sessions to encourage strategy and access to smart resources and capital. \nThis orientation will cover WISE services\, what you can expect from these services\, and how we can help! We will give an overview of the center\, personnel\, resources available\, and other information to help you navigate our services. \n\n\nWho Should Attend: This session is designed for entrepreneurs in Central New York (Onondaga\, Oneida\, Madison\, Oswego\, Jefferson\, Cortland\, and Cayuga counties) and surrounding areas. If you’re located elsewhere in the U.S.\, we welcome you to attend\, but encourage you to also connect with your local Women’s Business Center for ongoing support in your region. Find your nearest center at https://awbc.org/wbc-locator. \n\n\nAfter registering\, you will receive an email from Eventbrite with a link to access the webinar. Please save this email and be sure to check your SPAM folder if you don’t see it in your email inbox. \n \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.
URL:https://wisecenter.org/event/wise-womens-business-center-orientation-3/
LOCATION:Online Event
ATTACH;FMTTYPE=image/png:https://wisecenter.org/wp-content/uploads/2026/09/17529_image.png
END:VEVENT
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