Another Entrepreneurship Project of the  Whitman School of Management at Syracuse University

WISE Latina

WISE Latina



WISE Latina is a session within the WISE Symposium geared towards Latin American women entrepreneurs. It’s an opportunity for women from Latino heritage and culture to meet and network with fellow business women.

After a few years of CNY Latino being one of the sponsors, co-owner Marisol Hernandez noticed the lack of ‘Women in Color’ within these all-day events. So she proposed to the organizers back in 2011 to create WISE Latina as part of the WISE Symposium. Ever since then, the Latina representation has regularly increased in attendance and participation.

This year, CNY Latino is partnering with WISE Symposium for the 8th consecutive year to produce, sponsor, and present a Latina session in the upcoming symposium on April 18, 2018.

Feel free to contact Marisol Hernandez ( if you have any questions, or need more info about the WISE Latina session.



“Wider Net, Smarter Play: The Power of the New Latina Leader”


Featured Panelists:

Carmen M. Peña, M.A., Executive Director, Coach & Motivational Speaker

Clara N. Cedeño, Founder and Owner of La Patria Café

Daisy Rivera Algarin, Director, City of Rochester Neighborhood Service Centers (NSC)

Johanna Santiago, City of Rochester Manager of Contract Services Buildings & Zoning


Session Content Curator & Host:

Marisol Hernández, CNY Latino co-owner & Editor-in-chief of the CNY Latino Newspaper


Join fellow Latina professionals and entrepreneurs from throughout New York State at this year’s WISE Latina Breakout Session at the WISE Symposium. Bright and successful mujeres from Syracuse, Rochester, Albany, Utica and New York City will be attending, and we’re excited to host you too. Our 2018 program will feature four prominent Latinas who are playing their bigger games to make a social difference. This year’s event will offer reflections on both personal and business growth, while offering practical tips and tools for becoming Healthy, Wealthy, and Wise.


This year’s focus is on the personal search to win from within in order to find vision, strength, and wisdom. We will creatively encourage women to seek out practical ways to launch successful business enterprises through which they can positively impact their own sustainability as well as that of their communities. We’re looking forward to seeing you at this year’s session. All women are bienvenidas.


Carmen’s solution-oriented, positive approach will help us discover how to form healthy habits that lead us to achieve our goals. She will be speaking on self-empowerment, mindfulness, and how to transform into the best version of ourselves.


Daisy, who has helped improve the quality of life in many of Rochester neighborhoods, will be offering reflections on how, in her new role, she has been able to expand on her work to serve even more people and discussing the impact of civic engagement.


Johanna, who has demonstrated her ability to be creative, innovative, and progressive, has improved work production through streamlining program processes and procedures. She will be offering a millennial’s perspective on civic engagement and making a difference in one’s community.


Clara, who learned very early on that opportunities in life have to be sought out—they don’t just come knocking on your door—will be discussing how to continue to achieve while continuing to evolve.