Another Entrepreneurship Project of the  Whitman School of Management at Syracuse University

WISE Latina

WISE Latina


WISE Latina is a lunch-conference event that occurs every year in Syracuse, inside the famous annual WISE Symposium. It is a convention opportunity for the female within this culture, to meet and listen renowned and/or well-known women (also under this culture), with the intention to enhance their current or future business and entrepreneurial goals. At the same time, the participants also have an opportunity to attend the full day symposium to meet, network and learn from other business women in the Central New York area and beyond.

After a few years of CNY Latino being one of the Sponsors, the Chief and co-owner Marisol Hernandez, noticed the lack of “Women of Color” within those all-day events, and she proposed to the organizers back on 2011, to create “WISE Latina” as the “Latina representation” of this large popular all-day conference. Ever since then, WISE Latina has gradually increased in attendance and participation, and it has become an annual event inside the famous WISE Symposium, prepared and dedicated to the Latina Women.

This year, CNY Latino is partnering for the 7th consecutive time, with the famous women-oriented conference show WISE Symposium, to produce, sponsor, and present a “Latina” section already widely recognized as WISE Latina, in their upcoming national conference on Tuesday, April 25 – 2017 at SKY Armory in Syracuse, NY.  For this particular opportunity, we have the time slot from 12:30-2:00 p.m.

Feel free to contact Marisol Hernandez ( if you have any questions, or need more information about the WISE Latina Conference.



Session Title: “The Power of Profit: Latina Entrepreneurs Changing Their Communities”

Speakers: Ingrid Macher, Entrepreneur, Founder of Adelgaza20 & President of Burn20 ™ LLC; Eugenia Brieva, QPK Design

Moderator: Marisol Hernández, Editor-in-chief of CNY Latino Newspaper

Interactive Table Discussion Leader: Berenice Bonilla, Founder and Director of Bérica Agency, Syracuse’s first Latina-owned strategic communications and event design company.

About: Join fellow Latina professionals and entrepreneurs from Syracuse, Rochester, Albany and Utica at this year’s WISE Latina Conference at the WISE Symposium. This year’s theme “The Power of Profit: Latina Entrepreneurs Transforming their Communities”, reflects this year’s focus on inspiring women to find power in their purpose by encouraging them to seek out creative ways to launch successful business enterprises through which they can positively impact their communities. Featuring two prominent Latinas who have used their businesses to make a social difference, this year’s event will offer reflections on both personal and business growth, while offering practical tips and tools for becoming healthy, wealthy and wise. Through interactive table discussions led by local Latina leaders who are getting it done, each attendee will take new steps to becoming the mover and shaker that will help change the world by changing their communities.