Another Entrepreneurship Project of the  Whitman School of Management at Syracuse University




Come Play Your Bigger Game at #WISE2018

8:00 a.m. REGISTRATION & Continental Breakfast

  • Registration inside SKY Armory
  • Breakfast bar, coffee and tea in the National Grid Innovation Hub

9:00 a.m. WELCOME to WISE Symposium 2018 & Ann Michel Award Presentation

  • Welcome– WISE 2018 – Join the social media conversation at #WISE2018  Kathryn Cartini, Emcee


  • “Women Changing the World, One Venture at a Time – Annual Report of the WISE Women’s Business Center  Joanne Lenweaver, Director, WISE Women’s Business Center


  • Ann Michel Award Presentation


  • Remarks by Presenting Sponsor   Lynn Bowser, Growth and Development Director, Northwestern Mutual in Syracuse


  • Play Your Bigger Game       Rick Tamlyn, It’s All Made Up, Inc.
              Sponsored by  

10:45 a.m. BREAK


11:00 a.m. MORNING BREAKOUT SESSIONS (choose one)

  • EQ? Now it’s GQ (Gender Intelligence) How and Why Women and Men Lead Differently 

           Samantha Tassone, Growth Fuel

               Sponsored by 
  • Failure: The Mark of Leadership, Innovation and Risk-Taking (Panel Discussion)

           Presenter: Jess Ekstrom, Headbands for Hope

           Moderator: Amy Robbins, 93Q

           Panel:  Janet Lutz, Calico Gals, Aliza Seeber, SparkOrange, Jess Ekstrom, Headbands for Hope

                Sponsored by 

12:15 p.m. LUNCH and CONNECTIONS in the National Grid INNOVATION HUB

Enjoy a fabulous menu created for WISE Symposium!

12:30 p.m. WISE Latina Breakout Session

WISE LATINA BREAKOUT SESSION 2018: “Wider Net, Smarter Play: The Power of the New Latina Leader”


Featured Panelists:

Carmen M. Peña, M.A., Executive Director, Coach & Speaker

Daisy Rivera Algarin, Director, City of Rochester Neighborhood Service Centers (NSC)

Clara N. Cedeño, Founder and Owner of La Patria Café

Johanna Santiago, City of Rochester Manager of Contract Services Buildings & Zoning

Session Content Curator & Host:

Marisol Hernández, Editor-in-chief of CNY Latino Newspaper





Sponsored by CNYLatino124s124

1:45 p.m. AFTERNOON BREAKOUT SESSIONS (choose one)

  • Women2Women Conversations Tour: Leveling the Playing for Women Entrepreneurs


          Sarah Chamberlain, President and CEO, Main Street Advocacy


          Heather Briccetti, CEO, Business Council of New York State

          Deputy Mayor Sharon Owens, Deputy Mayor City of Syacuse

          Beth Egan, Associate Professor of Advertising, Newhouse School of Public Communication

          Morgan Rachel Trau, Leadership Ambassador, Take the Lead

           Sponsored by 


  • Next Gen Leadership: It’s a Mindset 

          Carrie Majewski, Women in Leadership Nexus

            Sponsored by  

3:00 p.m. BREAK



  • “54321 Go!”

            Rick Tamlyn, It’s All Made Up, Inc.

4:30 p.m. IGNITE Cocktail Reception in the INNOVATION HUB

  • Network and reflect on an amazing day of inspiration and leadership lessons!

5:30 p.m. Day Concludes

  • Go Play Your Bigger Game! 

WISE Symposium presented by:

Produced in partnership with: