In business, can there be such a thing as using too much or too little social media? Is the world oversaturated by Facebook status updates, Twittering and LinkedIn events? Does it hurt your business if employees are using time at work for posting to these sites?
Or can it be helpful for businesses to get as much information out there as possible, to connect with our customers and create an interactive dialogue where feedback is encouraged? Does it give our networks an insight into the business in a non-intrusive manner, receiving the information only when they choose to ‘become a fan’?
Check out both sides of the story and get the full article on FastCompany.com: http://www.fastcompany.com/1774766/the-just-right-approach-to-social-media-and-how-your-company-can-find-it.
What is your opinion of using social media to promote a business? What do you see as the potential benefits (or downfalls) of using social media for business?
Don’t forget to register for the WISE High Altitude Marketing event to learn more about the topics of integrating social media into your business (the how, why, what, and when’s of social media will be answered by leaders and experts in the field!)