This week, we will keep talking about little things you can do online to increase the online visibility of your business, besides having a website. Today, we will talk about a well- known media outlet sometimes overlooked by businesses: YouTube.
The WISE center has a great affinity with YouTube; we upload fun videos to our channel, engage our followers and share some WISE stories. Your business could also benefit from that platform: it is an engaging way to share information, and videos can be embedded in other social media pages. Moreover, end users respond a lot more to visual cues. In this post, we will share a few tips that may help you get started and build your audience. As always, please feel free to contribute in the comments section; there is no foolproof method, and your suggestions are always welcome!
Start by creating a YouTube (YT) channel. You will need an email (you may use your Gmail account if you have one). Just go to the YT homepage, click on “Create Account”, and follow the directions. Be careful when choosing your YT name, you cannot change it. Once you are done, you will officially have YT channel, much like a Twitter or Facebook page. At any time, it will feature your most recent video upload, unless you change your settings.
After starting a channel, you have two tasks: uploading videos and becoming active in the YT space. You can perform those in any order, but it may be beneficial to take some time to observe. Browse YT as much as possible and pay attention to your competition: what kind of videos do they upload? Which ones get the most views? What do your potential consumers say in their comments? Observe the trends in your industry and identify what people are talking about. Take a look at people’s pages; comment on their videos, share your valuable inputs, your constructive critiques, give them thumbs up, congratulate them on their efforts- in summary, make yourself known for the right reasons.
Time to upload some videos and make yourself known to the world! Business Blogging rules apply here as well: not too much promotion. If all your videos are ads about your product, people will tune out really quickly. You can follow the trends of your industry, but can also post how-to videos, answers to commonly asked questions about your product, interviews with product users, reviews by well known people in the field (or by regular consumers), introductions of new products, snapshots about a day in your office… The topics are endless, but always remember to make them relevant to your target demographic. Also, use a decent camera, good lighting and have great audio- in addition to a good message. Finally, like with any other social media activity, you need have a regular uploading schedule.
After you start posting videos, it is time to gather data: you have to monitor your views (or lack thereof). YouTube has several built-in tools that allow you to track views, traffic sources, viewers’ level of engagement, and a several other metrics, labeled “YouTube Insights”. Analyze your stats and try to find a pattern in your views: maybe your consumers like reviews or interviews; try to have more of those, or understand what makes them interesting to replicate it in other videos. Share your videos on other social networks, and identify your highest sources of traffic. Always reply to comments and thank people for their time. You could also have a call to action in your videos inviting people to subscribe to your channel, so they can be notified of your future uploads.
Those tips should help you build and grow a faithful audience while sharing information about your products. Now, we want to hear from you, WISE Readers: what do you think of YouTube as a business medium? Please leave your responses below!
Have a great rest of the day, and until next time, stay WISE!