Another Entrepreneurship Project of the  Whitman School of Management at Syracuse University

Female Entrepreneurs: You can do it!

              Starting a new venture means a significant time and capital involvement, and probably quite a few roadblocks along the way. Indeed, according to Belinda Parmar, founder of Lady Geek, some of the best female entrepreneurs agree that there are a few things every woman starting her own business should know, and be ready for:

  1. There may never be a right time: the all-time favorite excuse! Your family will always need you, you will always be busy, the kids may be too little, the economy may not be the best… Just go ahead and follow your dream.
  2. You can (and should) ask for help: Your family and friends are available for feedback, as well as babysitting (sometimes). Do not forget your personal network; they are a major asset.
  3. Do NOT neglect your online presence: In our day and age, people WILL know your website; not necessarily your actual storefront. Have a strong and interactive site, use social media to your advantage  (check out our post about social media here: http://wp.me/p181Ha-3D), and use these channels to impress and acquire new customers.
  4. It may be harder than you ever imagined: You will have unforeseen difficulties and great challenges. Learn to dust yourself off and get back on the horse; it is the only way you will learn, and eventually succeed.
  5. Be passionate and courageous: After being denied funding by several parties, Camille Johnson from Pink Ribbon Lingerie (undergarments for mastectomy patients) took the huge step to fund her venture herself. If you have tangible proof that there is a demand for your offering, you may have to act fearless.

For the whole article, please visit http://www.huffingtonpost.com/belinda-parmar/five-things-every-woman-entrepreneur_b_1074206.html

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