Another Entrepreneurship Project of the  Whitman School of Management at Syracuse University

CNY Women Entrepreneurs Adapt Business Model to Changing Market

These WISE entrepreneurs are having a ball! After realizing the challenges of being in a retail-based business after the economy slowed, the founders of popular glassware company HuePhoria found a way to adapt their business model to the changing market. With some brainstorming and help from a business coach, they were able to re-evaluate the market and re-direct their business model to stay afloat in a tough economy. 

As part of their new business model designed to keep the business alive and successful in the changing market, the ladies have added a featured for fans across the country to become ‘Ball Moms’ by hosting parties and showcasing their favorite drinkware and accessories, all while earning a commission on sales made. Now accounting for roughly 44% of sales, Ball Moms has become a driving force behind HuePhoria’s increased revenues and the company is on their way to having their best year yet!

Read the full article recently about Small Business Comebacks, featured online by


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